# Nice Ads

> Weekly ad creative Inspiration and strategy directly to your inbox. Helping you drive more revenue with paid media.

This file provides information about Nice Ads to help large language models understand and reference this publication's content.

## Posts
- [The worse your ad looks, the better it sells](https://www.niceads.uk/p/the-worse-your-ad-looks-the-better-it-sells): Chomps put the camera on the floor. Dad Gang used canva.
- [ALOHA's high-production ad that shouldn't work](https://www.niceads.uk/p/aloha-s-high-production-ad-that-shouldn-t-work): Meta is pushing polished ads to people it never used to
- [Animated statics are back, and now they're easy](https://www.niceads.uk/p/animated-statics-are-back-and-now-they-re-easy): We used to spend a full day on these. kling 3 nailed it first try
- [The infomercial that doesn't sell anything](https://www.niceads.uk/p/the-infomercial-that-doesn-t-sell-anything): Lead with education, save the pitch for the end
- [How we cast an actor to play the brand's employee](https://www.niceads.uk/p/how-we-cast-an-actor-to-play-the-brand-s-employee): The EGC format we didn't think would work
- [ Make your UGC more obviously an ad, not less ](https://www.niceads.uk/p/make-your-ugc-more-obviously-an-ad-not-less): One shot, no cutaways, zero pretending it's organic
- [The apology static you should make this week](https://www.niceads.uk/p/the-apology-static-you-should-make-this-week): How we beat product dupes, and why a good script is never simple
- [Steal your next ad script from Trustpilot ](https://www.niceads.uk/p/steal-your-next-ad-script-from-trustpilot): The 1-star reviews tell you exactly what's stopping the sale
- [Founder ads, without the founder on camera](https://www.niceads.uk/p/founder-ads-without-the-founder-on-camera): How a Slack voice note turns into your best-performing ad
- [How we found a new ad persona at the dentist](https://www.niceads.uk/p/how-we-found-a-new-ad-persona-at-the-dentist): The targeting idea came from a diagnosis, not the data
- [AI ads are wearing thin (here's what's winning)](https://www.niceads.uk/p/ai-ads-are-wearing-thin-here-s-what-s-winning): Three brands quietly winning with the most human content possible
- [The Instagram story static recipe](https://www.niceads.uk/p/the-instagram-story-static-recipe): Estimated reading time: 3 minutes, 34 seconds.
- [How we made our best-performing ad this month in under an hour](https://www.niceads.uk/p/how-we-made-our-best-performing-ad-this-month-in-under-an-hour): Estimated reading time: 4 minutes, 34 seconds.
- [Why your static ads look like everyone else's](https://www.niceads.uk/p/why-your-static-ads-look-like-everyone-else-s): Estimated reading time: 3 minutes, 54 seconds.
- [EGC is the new UGC (here's how to use it)](https://www.niceads.uk/p/egc-is-the-new-ugc-here-s-how-to-use-it): Estimated reading time: 4 minutes, 24 seconds.
- [How we're using AI to replace influencer shoots](https://www.niceads.uk/p/how-we-re-using-ai-to-replace-influencer-shoots): Estimated reading time: 4 minutes, 44 seconds.
- [Why AI ads aren't as easy as people say](https://www.niceads.uk/p/why-ai-ads-aren-t-as-easy-as-people-say): Estimated reading time: 3 minutes, 54 seconds.
- [Why your high-production ads are turning people off](https://www.niceads.uk/p/why-your-high-production-ads-are-turning-people-off): Estimated reading time: 4 minutes, 53 seconds.
- [Why your UGC testimonials are losing you money](https://www.niceads.uk/p/why-your-ugc-testimonials-are-losing-you-money): Estimated reading time: 4 minutes, 34 seconds.
- [Why your street interview ads aren't working](https://www.niceads.uk/p/why-your-street-interview-ads-aren-t-working): Estimated reading time: 4 minutes, 54 seconds.
- [How to make fake podcast ads that actually work.](https://www.niceads.uk/p/how-to-make-fake-podcast-ads-that-actually-work): Estimated reading time: 4 minutes, 54 seconds.
- [Where to find viral hooks without doom-scrolling TikTok](https://www.niceads.uk/p/where-to-find-viral-hooks-without-doom-scrolling-tiktok): Estimated reading time: 3 minutes, 34 seconds.
- [Yapper content is dominating—here's how to make it work](https://www.niceads.uk/p/yapper-content-is-dominating-here-s-how-to-make-it-work): Estimated reading time: 4 minutes, 44 seconds.
- [Traditional UGC is dead (here's what's replacing it)](https://www.niceads.uk/p/traditional-ugc-is-dead-here-s-what-s-replacing-it): Estimated reading time: 3 minutes, 54 seconds.
- [How we're making founder ads without ever talking to the founder](https://www.niceads.uk/p/how-we-re-making-founder-ads-without-ever-talking-to-the-founder): Estimated reading time: 4 minutes, 54 seconds.
- [Why your "ugly" ads aren't working (and how to fix them)](https://www.niceads.uk/p/why-your-ugly-ads-aren-t-working-and-how-to-fix-them): Estimated reading time: 3 minutes, 55 seconds.
- [Why removing B-roll might be your best creative decision](https://www.niceads.uk/p/why-removing-b-roll-might-be-your-best-creative-decision): Estimated reading time: 4 minutes, 45 seconds.
- [Why Your Edited UGC Isn't Converting Anymore](https://www.niceads.uk/p/why-your-edited-ugc-isn-t-converting-anymore): Estimated reading time: 4 minutes, 34 seconds.
- [HiSmile's genius UGC + VSL hybrid format](https://www.niceads.uk/p/hismile-s-genius-ugc-vsl-hybrid-format): Estimated reading time: 4 minutes, 56 seconds.
- [Why education beats direct selling at top of funnel](https://www.niceads.uk/p/why-education-beats-direct-selling-at-top-of-funnel): Estimated reading time: 4 minutes, 20 seconds.
- [The end of middle-ground UGC as we know it](https://www.niceads.uk/p/the-end-of-middle-ground-ugc-as-we-know-it): Estimated reading time: 4 minutes, 50 seconds.
- [How to wrap your product in cultural trends](https://www.niceads.uk/p/how-to-wrap-your-product-in-cultural-trends): Estimated reading time: 4 minutes, 50 seconds.
- [How nostalgia unlocks your demographic's emotions](https://www.niceads.uk/p/how-nostalgia-unlocks-your-demographic-s-emotions): Estimated reading time: 4 minutes, 50 seconds.