3 Ads That are Working Right Now

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It’s Monday, and it’s once again time to break down three creatives to help you make better ads.

This week we’re looking at:

• A tried and tested formula for CPG brands

• How you can target your static ads with creative headlines

• A simple UGC format that just works

Let’s get started.

Aloha

Let’s start with one that we made here at Fraggell. We’ve been working with Aloha for almost two years, and in that time, we have truly dialed in their ad creative.

One of the most successful formats has been a taste test paired with an educational read from the customer. It works so well—right now, this creative is pulling in some great numbers, with a 35% hook rate and a CPA 10% lower than target.

It helps that we used this amazing creator. She is full of personality, and the script we gave her reflects that. It makes it fun to watch and as I always say, it’s not about tricking people into watching an ad - It’s about making ads people want to watch.

Want something similar for your brand? See if you're a good fit here.

👉 Watch in full here

Dore and Rose

Your ad needs to connect with the right demographic - Otherwise, why would someone buy it? You wouldn’t sell a car to someone who can’t drive.

And that’s what this creative is doing: “For those that can’t stay asleep.” The headline of the creative targets the customer, pre-qualifying them to make every click count.

On top of that, they’ve included some critical numbers for social proof. Those numbers are presented at %—Why? Because using numerical data and statistics helps create a perception of credibility and authority, which in turn helps people trust you.

It’s so much more than just a static ad.

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TRIHARD

I love ads that have a purpose other than just selling you something. That’s why I picked this creative from TRIHARD. If you watch the video in full, you’ll notice how naturally they integrate the product.

The creator lists three things she wished she knew before starting to train for an Iron Man, and reason number one is… You guessed it, TRIHARD. The other two are also useful tips, allowing the viewer to walk away with value and not just the feeling of being sold too.

Pair that with the minimal caption design and quick cuts. You find yourself watching ads like this on TikTok without even noticing they are ads.

Make ads like this, people. They work.

👉 Watch in full here

Looking for more?

Here’s 5 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course—Are you just starting out in e-commerce and want to learn how to make good ads? My four-part course will get you there. Use code NICEADS100 for $100 off. Enroll today.

• Get in front of 10,000+ e-comm decision-makers weekly by placing an ad in this newsletter like Motion, Triple Whale, and Minisocial already have. Start here.

• CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

Thanks for reading another Issue of Nice Ads! I’ve got a new YouTube video out if you want to learn more about designing high-performance static ads - You can watch it here.

✌️