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NEWEST ISSUES
Aug 24, 2026
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3 min read
Plus the Snapchat hook I can't explain, and the one thing to ask every creator.
Aug 17, 2026
Plus the award badge that closes buyers with no headline at all
Aug 10, 2026
4 min read
Chomps put the camera on the floor. Dad Gang used canva.
Aug 3, 2026
Meta is pushing polished ads to people it never used to
Jul 27, 2026
We used to spend a full day on these. kling 3 nailed it first try
ALL POSTS
Jul 13, 2026
The EGC format we didn't think would work
Jul 6, 2026
One shot, no cutaways, zero pretending it's organic
Jun 29, 2026
5 min read
How we beat product dupes, and why a good script is never simple
Jun 22, 2026
The 1-star reviews tell you exactly what's stopping the sale
Jun 15, 2026
How a Slack voice note turns into your best-performing ad
Jun 8, 2026
The targeting idea came from a diagnosis, not the data
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