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NEWEST ISSUES
Sep 28, 2026
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5 min read
One creator's mannerisms carried The Black Stuff's best ad.
Sep 21, 2026
4 min read
The generation you want made their homework in it.
Sep 14, 2026
She read customer reviews on her lunch break. She'd never worked there.
Sep 7, 2026
The mistakes are what make Yapper ads work.
Aug 24, 2026
3 min read
Plus the Snapchat hook I can't explain, and the one thing to ask every creator.
ALL POSTS
Aug 10, 2026
Chomps put the camera on the floor. Dad Gang used canva.
Aug 3, 2026
Meta is pushing polished ads to people it never used to
Jul 27, 2026
We used to spend a full day on these. kling 3 nailed it first try
Jul 20, 2026
Lead with education, save the pitch for the end
Jul 13, 2026
The EGC format we didn't think would work
Jul 6, 2026
One shot, no cutaways, zero pretending it's organic
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