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NEWEST ISSUES
Aug 10, 2026
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4 min read
Chomps put the camera on the floor. Dad Gang used canva.
Aug 3, 2026
3 min read
Meta is pushing polished ads to people it never used to
Jul 27, 2026
We used to spend a full day on these. kling 3 nailed it first try
Jul 20, 2026
5 min read
Lead with education, save the pitch for the end
Jul 13, 2026
The EGC format we didn't think would work
ALL POSTS
Jun 29, 2026
How we beat product dupes, and why a good script is never simple
Jun 22, 2026
The 1-star reviews tell you exactly what's stopping the sale
Jun 15, 2026
How a Slack voice note turns into your best-performing ad
Jun 8, 2026
The targeting idea came from a diagnosis, not the data
Jun 1, 2026
Three brands quietly winning with the most human content possible
May 25, 2026
Estimated reading time: 3 minutes, 34 seconds.
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