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NEWEST ISSUES
Aug 3, 2026
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3 min read
Meta is pushing polished ads to people it never used to
Jul 27, 2026
We used to spend a full day on these. kling 3 nailed it first try
Jul 20, 2026
5 min read
Lead with education, save the pitch for the end
Jul 13, 2026
4 min read
The EGC format we didn't think would work
Jul 6, 2026
One shot, no cutaways, zero pretending it's organic
ALL POSTS
Jun 22, 2026
The 1-star reviews tell you exactly what's stopping the sale
Jun 15, 2026
How a Slack voice note turns into your best-performing ad
Jun 8, 2026
The targeting idea came from a diagnosis, not the data
Jun 1, 2026
Three brands quietly winning with the most human content possible
May 25, 2026
Estimated reading time: 3 minutes, 34 seconds.
May 18, 2026
Estimated reading time: 4 minutes, 34 seconds.
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