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NEWEST ISSUES
Oct 5, 2026
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4 min read
Two hooks from the same ad both made one account's top five.
Sep 28, 2026
5 min read
One creator's mannerisms carried The Black Stuff's best ad.
Sep 21, 2026
The generation you want made their homework in it.
Sep 14, 2026
She read customer reviews on her lunch break. She'd never worked there.
Sep 7, 2026
The mistakes are what make Yapper ads work.
ALL POSTS
Aug 17, 2026
3 min read
Plus the award badge that closes buyers with no headline at all
Aug 10, 2026
Chomps put the camera on the floor. Dad Gang used canva.
Aug 3, 2026
Meta is pushing polished ads to people it never used to
Jul 27, 2026
We used to spend a full day on these. kling 3 nailed it first try
Jul 20, 2026
Lead with education, save the pitch for the end
Jul 13, 2026
The EGC format we didn't think would work
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