How to gamify your ads like a Buzzfeed quiz

Hello - would you believe Hannah back again for a second week?! Fraser is still on holiday (celebrating his 30th birthday 👴🏼), so I’ve returned to showcase my favourite three ads that I’ve spotted!

This week we’re focusing on:

• The impact of creators discovering a product with the viewer

• How gamifying your ad increases viewership

• The power of being honest with high-ticket products.

Are you looking for an ad creative agency to help lower your CPA? Then it might be worth us having a chat click here to apply.

Aloha

👉 Watch in full here before reading on…

Aloha is a much-loved brand that we’ve worked with for quite some years now. The majority of our UGC videos, which we create at Fraggell, focus on their sample pack, aiming to attract new customers to try the flavours the brand has to offer.

However, this particular UGC appears to have gained significant traction, with some great results. But why?

Introducing a not-so-typical flavour seems to have appealed to a large number of people. Like a potential consumer, the UGC creator describes coming across the Lemon Cashew flavour. Psychologically, this means the viewer feels like they are going on the journey with the creator, giving them that final push to give it a try.

The ad continues to hit the USP’s, offering a solution to sugary snacks. The creator describes the taste, compares it to other protein bar brands and ends with an offer. All within 33 seconds.

It’s not complex - sometimes you need to hit your points, have an interesting creator and let the rest do the magic. Let your product do the talking, and if you offer something special in comparison to the rest of the market, really lean into that. If you want something similar, apply to work with us here.

EBY

This is a fascinating ad I spotted this week from EBY.

The lingerie brand has gamified its content, providing people with a more compelling reason to watch and engage. Highlighting the different SKUs that the brand offers in a slideshow style would allow the viewer to pause the ad by simply holding the screen when in a story or reel placement.

Think of it like a Buzzfeed quiz or a ‘choose your favourite player’ style poll. The number of times I’ve spent filling out questions to find out which Harry Potter house I am in. Do I care? No. But the intrigue gets the better of me. And I think this works perfectly for EBY because it pulls you in AND has a reason for you to stick around.

With a guarantee at the bottom, it wraps the ad up perfectly. I think you will start to see more interactive content like this one in the future. EBY could have shot a typical lingerie ad with models, but I think this adds something to separate them from the rest.

👉 Watch in full here

TLDR:

• Stop the scroll by offering something out of the box

• Intrigue will always get the best of viewers

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Puresport

No one likes a liar. Especially when it comes to money and how we spend it. We’re all fed up of going to buy a product, only to get to your basket and notice it is way more expensive than you anticipated.

Puresport have proven that doing the opposite can create a winner.

I’ve been seeing this ad a lot in my feed over the past week or so, and every time I see it, it stops my scroll because they're being honest and upfront about the main objection that customers might have about their product.

Misleading your potential consumer will only cause frustration and start your customer's journey off on a bad foot. What’s even better is how Puresport are offering you to try it for free. If you know many will perceive your product to be of a high price, let them know before they beat you to it.

This creates trust, and it means people will try it out - and maybe even will later lead to more sales (as long as your product does what it says on the tin).

It’s concise and straightforward, but the copy does everything it needs. Price points are a significant factor, especially in today's day and age. Make sure your ad reflects that.

TLDR:

• Price can be triggering - so be honest.

• Your brand will be respected if it can admit its flaws.

Thanks so much for reading this week’s Nice Ads! If you loved it, pass it on to someone else!

Even though Fraser is away, he’s still been posting YouTube videos - Check out his latest here.

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