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Dive into a collection of past posts and rediscover timeless content.

Founder ads, without the founder on camera

Founder ads, without the founder on camera

How a Slack voice note turns into your best-performing ad

Jun 15, 2026

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4 min read

How we found a new ad persona at the dentist

How we found a new ad persona at the dentist

The targeting idea came from a diagnosis, not the data

Jun 8, 2026

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4 min read

AI ads are wearing thin (here's what's winning)

AI ads are wearing thin (here's what's winning)

Three brands quietly winning with the most human content possible

Jun 1, 2026

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4 min read

The Instagram story static recipe

The Instagram story static recipe

Estimated reading time: 3 minutes, 34 seconds.

May 25, 2026

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3 min read

How we made our best-performing ad this month in under an hour

How we made our best-performing ad this month in under an hour

Estimated reading time: 4 minutes, 34 seconds.

May 18, 2026

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3 min read

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