The untapped creative strategy your competitors are overlooking

Happy Monday! Hope you're doing well, it’s time to break down another three ad creatives I love.

This week we’re covering:

• How to call out your competitors the right way

• A creative hook that you can test this week

• The unlimited source of creative that you're probably ignoring.

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Aloha

👉 Watch in full here

How often do you call out your competitors? Probably not enough.

Your customer is comparing you to other brands. I hate to break it to you. So instead of leaving them to find their own answer as to who is better, why don’t you show them?

That's exactly what we did with this video for Aloha. We conducted a blind taste test with a UGC creator, where they took a bite out of the two main competitors and then finally tried an Aloha bar, talking through the differences between the bars, with Aloha coming out on top.

This is not only a really watchable concept but also fantastic product proof; it shows a real-time reaction to each bar, allowing the customer to feel like they're making the right choice by picking Aloha.

Taste tests have always been a very well-performing angle for Aloha, but usually, they're just giving their thoughts and opinions on Aloha bars and not the leading competitors. This time, we decided to get a little more aggressive in the marketing, and so far, the results look very promising

If you think something like this would work for your brand, why not apply to work with us here and get a free video ad!

Luman X

👉 Watch in full here

I don't often pick videos to showcase solely based on the hook, but this one is so good I had to.

This is 100% going to stop someone from scrolling on the feed. Why? Because the average scroller doesn't expect someone to interact with an on-screen Graphic. Did this hook stop the right people? Potentially not.

And that's the main problem with Clickbait hooks like this: If you don't make them in a way that targets the right customer, you end up with a very high rate and a very poorly converting creative.

If you want to do this for yourself, here's what I would change: the graphic should match either a TikTok comment reply or an Instagram comment reply, which helps the ad feel a little more native.

The content of the graphic should somehow target your customer. For example, "Stop scrolling if you can never find shoes that don't hurt your feet.” This copy does the same thing as the above example, but much better because the people stopping will be the people who will buy your product.

Never directly copy something you see someone else do, think about what they've done wrong, and then fix it

TLDR:

• High hook rate doesn't always mean a good ad

• Take your time to analyse every creative that you love

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Obvi

Now it's time for a nice, simple static, and this one from Obvi is a great example of how you can use your customers’ content and repurpose it into something for your paid media channels.

Many people forget that they have an email list full of customers who love their products and will be more than happy to create content for the brand. Normally, the content that they make feels 10 times more authentic than anything a UGC creator or actor could create.

The best way that I found to source this type of creative is a Facebook group for your customers. If you don't have one already, I urge you to start one and send out an email inviting everyone to it. It might take a bit of hard work in the beginning to keep people active, but when they do, it could be a fantastic source of content for your ads, as well as product research.

For example, the Obvi customer Facebook group has 113,000 members who post regularly. Unreal.

So if you happen to have some customer content, make a video ad out of it or make something like the above, which looks native, is full of social proof and shows off real results.

TLDR:

• Your customers are already making great content for you, so use it.

• Start a Facebook group to start sourcing this material.

And that's all for this week’s edition of Nice Ads. If this was your first time reading it and you loved it, be sure to forward it to a friend to share the love.

Looking forward to seeing you next week.

Fraser

✌️