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Dive into a collection of past posts and rediscover timeless content.

Why your "ugly" ads aren't working (and how to fix them)

Why your "ugly" ads aren't working (and how to fix them)

Estimated reading time: 3 minutes, 55 seconds.

Feb 16, 2026

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9 min read

Why removing B-roll might be your best creative decision

Why removing B-roll might be your best creative decision

Estimated reading time: 4 minutes, 45 seconds.

Feb 9, 2026

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9 min read

Why Your Edited UGC Isn't Converting Anymore

Why Your Edited UGC Isn't Converting Anymore

Estimated reading time: 4 minutes, 34 seconds.

Feb 2, 2026

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10 min read

HiSmile's genius UGC + VSL hybrid format

HiSmile's genius UGC + VSL hybrid format

Estimated reading time: 4 minutes, 56 seconds.

Jan 26, 2026

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9 min read

Why education beats direct selling at top of funnel

Why education beats direct selling at top of funnel

Estimated reading time: 4 minutes, 20 seconds.

Jan 19, 2026

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9 min read

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