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New Year... New Ad Creative?

Estimated reading time: 3 minutes, 59 seconds.

Author

Fraser Cottrell
January 06, 2025

Happy 2025! For many of you (Like myself), today’s the first day back in full force in the office. So shall we start it with some ad creative to inspire you?

Let’s do it. Today, we’re covering;

  • The future of creative ad creative

  • A great static to test this week

  • New frameworks for your video ads

By the way, my performance creative agency Fraggell is taking on more brands. So, if you want high-converting ad creative that lowers your average CPA by 30% 👇

Freja

A lot of you might have no idea who I am and so have no idea that I’m actually a trained filmmaker and cinematographer, and that’s why making video ads like this is my favourite. I get to be super creative with a camera and make products look the best they can.

This one was filmed in our old studio (We’ve since moved to a new 2,500 sqft custom-built space), and with the little space we did have, we managed to make a killer video.

Our feeds are filled with so much of the same, and I feel like 2025 will be the year we see ad creative change - It’ll start to look different. A mix of high production like the above and new formats of UGC that stand out.

I don't want to toot my own horn here, but there aren’t many creative agencies that can make ads like this in-house and also adapt to the changing landscape. So, if you plan on hiring an agency this year, pick the right one.

If you fancy a chat and want to find out more about how we can help you lower CPAs using creative, then see if you qualify here.

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Novara

Over the holidays, I saw a couple of ads using this exact format, and I think it’s so smart you have to steal it.

It’s simple. Open Canva and write a personal note to your customer, but frame it as an apology or some shocking news.

Humans are nosey - We love to hear some gossip. So often enough, seeing something like this will stop our scroll, and if that person happens to be in the market for your product, they’ll click!

Creative like this sits BOF and so would only really be seen by people who are aware of you, so it’s a great opportunity to give your customer a last-minute deal like Novara has in this example.

This one is too easy and should be on every brand’s testing list this week.

TLDR;

  • Humans love drama

  • The simple ads are often the most effective

Looking for more?

Here are 4 ways I can help you 👇

  • Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

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Raising Dog

Most ads follow the same format. Problem > solution. But I’m seeing more ads follow another format. Outcome > Solution.

Why does this work? Because often seeing the dream outcome we all want is enough to stop the scroll and make us watch to find the solution to replicate the same outcome.

I’ve found this to work really well for apps, services and products. At the end of the day, everyone buys a product for some kind of outcome. So if you can show them how their life will be better first, then the solution will sell itself.

Also, this would be such an easy format to create from archive footage. All you need is clips of your outcome and then shots of your product. We use Recharm to organise all our archive footage - makes it dead easy to grab what you need. Happy days. You can make this in an afternoon!

TLDR;

  • Play about with formats and see what works

  • Text and B-roll is a great format

That’s all for this weeks Nice Ads! Thanks as always for reading, and onwards to another 52 issues in 2025.

I’ll see you soon

✌️

While we were all on Holiday, I posted three new YouTube videos. Check them out if you want some free marketing advice.

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