Is this the future of ad creative?

Another Monday, and I’m breaking down another three ad creatives for you. This week, we’re talking about;

• An easy hack for well-performing hooks

• How to make killer ads for apps and services

• The future of ad creative

Just before we start, my ad creative agency, Fraggell, is taking bookings for Q1 right now. So, if you want high-converting ad creative that lowers your average CPA by 30% 👇

Click here to see if you qualify to work with me.

Freja

👉 Watch in full here

The TikTok comment response is one of the easiest hooks a brand can try. Find either a common objection or product benefit, write it out like an organic comment and then generate the graphic using TokComment. Boom. Done.

Easy way to face objections and subtly sell your product benefits in an organic-looking way.

That’s what we did here for Freja. This was one of four hooks we tested on this UGC video, and it seemed to be the winner. It’s been running for a couple of weeks now as well. We’ve found a few winners with this hook. One for ALOHA has had over $50K of spend.

This is one of over 600 ads we create for DTC brands every month. Our creative systems are tried and tested, and we achieve an average hook rate of over 50% and a 30% lower CPA.

👉️ Get a high-converting ad like this one here by working with me and my team

Let’s make your brand a household name.

In 2024 & 2025, influencer marketing is the best way to grow your business—if you do it right. Do it wrong and it’s a great way to waste money fast. To succeed, you need the right creators (for you), an expert-led creative strategy, and seamless execution of all the moving parts involved in a campaign. That’s where Ubiquitous comes in. We run full-service, end-to-end influencer marketing campaigns with white glove service for brands like Crocs, Lyft, and GNC. We handle it all—you just grow.

Talk to an expert

Motion

👉 Watch in full here

If your timeline is anything like mine, I’m sure you’ve been served a million ads for Motion. I get these all the time, and honestly, I’m not mad. I love seeing the creative ways that they advertise their app.

But wanted to share this format since it’s been a style I’ve seen win in several accounts. It’s just some b-roll related to your product, paired with captions that call out product benefits. It's dead easy to make. Grab some archive footage from your creators or even some you filmed yourself and overlay some good copy (I recommend training GPT on your brand so you can ask it to write copy like this).

You could make this in CapCut in about 10 minutes, and it’s perfect for brands that might not have a physical product, like apps or SaaS. But saying that, we have a supplement brand, this also works great for them. At one point, they had like 5 of these just eating up spend.

TLDR:

• Simple formats like this are easy wins to test out

• Training ChatGPT on your brand is a massive hack for copywriting

Looking for more?

Here are 4 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course - Want to learn how to make converting ad creative yourself? Join over 100 students who are already learning with the help of my course. Grab your place today.

• Sponsor Nice Ads - Reach over 10,000 marketing decision-makers and fill one of our few ad spots available. Join brands like Motion, Triple Whale, and Minisocial by expressing your interest here.

• CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today and get 50% off your first month.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

True Classic

👉 Watch in full here

Advertising has changed a lot in 2024, and I think that will continue into 2025. One of the major changes is brands doing more to stand out.

If you can believe it, there was once a time when hardly anyone was making UGC, so it was often my first suggestion to brands who wanted to “Cut through the noise”. Now, it’s the other way around. Brands need to do way more than just UGC, like in this example from True Classic.

Having a number of headline high-production pieces running in your account will become more of a standard, especially if they are well-made and actually entertain the viewer. With production costs always coming down, it makes it even easier for any level of brand.

We make a few of these at Fraggell and it’s always fun producing them and then seeing it live on the account pulling in spend.

I’m not saying you should spend 100K on a fancy ad like this, but consider how you can use similar techniques to stand out next year and beyond.

TLDR:

• Brands need to do more to stand out from the UGC noise.

• Spend time on your creative. It always pays off.

That’s all for this weeks Nice Ads - Thanks for reading. I posted another two YouTube videos this week that might help you;

📺 Use These Tools To Create Endless Static Ads

📺 Is UGC Still Relevant For ECOM Brands?

But until next time - Keep making ads and I’ll see you soon

✌️