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How to sell a high-priced product
Estimated reading time: 4 minutes, 14 seconds.
Hello! Hope you’ve had a great start to the new year and settled into 2025. Hannah here, and I’m back with three ads for you to take some inspiration from 🥳
This week we are looking at:
The power of problem-solution
Being upfront about the investment of your product
Utilising what your consumers have been saying
Need to lower your CPA this Q1? Fraggell (The performance ad agency I work for with Fraser) is taking bookings right now, so if you want high-converting ad creative, click here to see if you are qualified to work with us. You never know, I could be producing your next ad!

Vibe
The old vs. new format has been tried and tested. How does your product beat the old way of doing something?
In this case for Vibe, their interactive boards are targeted at small to medium businesses but come at a high ticket cost. This high-production ad compares the traditional style of presenting information to your employees vs how easy your life can be using a Vibe board.
We want to remind your potential customers of WHY the old way of doing things doesn’t work. And in this case, give the product some personality. Your ads don’t have to be boring. People relate to humour, and if you can make someone smile, then you’ve already done a good job.
If you happen to be a DTC brand that wants to separate itself from the noise on social, then it might be worth seeing if you qualify to work with us here.

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Juniper

January is the time where EVERYONE is looking to improve themselves. And if you are anything like me, you put your research into it. So what I think is brilliant about this ad from Juniper is that they are upfront. Allowing you to set expectations.
As a consumer, it would be a complete waste of time to be targeted this ad, consider the purchase, only to find out you can’t afford it. The transparency here is both refreshing AND is more likely to gain customers who are 1. genuinely interested in taking the next step in their health journey and 2. are looking to purchase from the brand.
The last thing you as a business will want to do is have tons of people click through an ad, to then be immediately put off once they see the price. If what you offer is an investment, being honest is the best place to start.
This static ad also serves a great metaphor (comparing themselves to other solutions on the market). Check out their ad library, Juniper have really tapped into their market with some powerful messaging. From breaking our resolutions to putting weight back on after losing it, they understand the common problems lots of us face and target their messaging accordingly. Very smart from them and couldn't be more perfectly timed.
TLDR:
People appreciate honesty
If your product has a hefty price tag, make sure you make potential customers aware beforehand

Looking for more?
Here are 4 ways I can help you 👇
Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.
The Ad Creative Course - Want to learn how to make converting ad creative yourself? Join over 100 students who are already learning with the help of my course. Grab your place today.
Sponsor Nice Ads - Reach over 10,000 marketing decision-makers and fill one of our few ad spots available. Join brands like Motion, Triple Whale, and Minisocial by expressing your interest here.
CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today and get 50% off your first month.
Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.
Drunk Elephant

Ever been caught up in a trend because it seems like everyone wants it? And before you know it you’ve purchased something you didn’t necessarily want or need? When brands create a sense of demand, our brains automatically want to join in on the fun!
This UGC style ad by Drunk Elephant has used social proof comments to build hype around their newly launched Hand Cream - using comments from customers to prove they have done what the people wanted. This ad is a great example of using what people are saying on organic social to produce a buzz around your next drop.
And the best part is it’s simple to create. The video continues to show the hand cream in use. I think in 2025 we will see UGC content move away from a creator talking to camera. Viewers don’t always need that interaction, seeing the product in a ‘use-case’ can be enough.
TLDR:
Use your positive comments to your advantage
A UGC creator doesn't always have to speak in your video

Thanks so much for reading - Fraser will be back next week giving a rundown on his chosen ads!
See you next time!
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