The best of Nice Ads 2024

Hello there - Hannah here to give you a Nice Ads rundown for the year. We’ve seen some amazing ads in 2024, here’s some of the best!

This week we are focusing on:

• Creating UGC ads with a difference

• The power of taste tests

• Adding copy to your statics that pack a punch

Fraggell is taking bookings for Q1 right now, so if you want high-converting ad creative, click here.

Ritual

👉 Watch in full here

Back in October we spotted this ad and it’s been in our mind ever since! We’ve seen a massive shift in UGC content. Most UGC ads you see on your feed follow the same formula, meaning it blends into the background. Breaking through the noise means doing something different to stand out - so of course a talking ovary would do the trick.

Capturing the viewers attention should be one of your first priorities when creating ads. That’s why, at Fraggell, we put such importance on your hook. Because it’s often the only chance you have at getting the viewer to watch.

And as Fraser mentioned a couple of months ago, even if it doesn’t pay off, trying something different is always worth a go. You can always learn from it even if it fails. In 2025 we should see more of this - get thinking of a video idea that will stop everyone in their tracks!

TLDR:

• Don’t be afraid to push the boundaries with your ads

• Let’s try and leave boring talking head UGC’s in the past

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DASH

👉 Watch in full here

We reported on this back in the summer, and I think this ad from DASH still stands. Taste test creative is huge - your consumer can describe the product at its best, and people will resonate with a personal review given by someone or a family in this case!

Now, this does lie heavily on an engaging UGC creator, along with authentic reactions from everyone in the video. In this example, we see all ages tasting the DASH cans, adding variety to the ad while proving it is a great hit for every generation.

One of our clients, ALOHA, has had huge success with UGC creators just sitting down and trying their sample pack. The audience can engage and receive information on which flavour they would try based on the creator’s description. It's so simple yet so effective.

If you have a product that invokes a physical reaction, this is something to be tested in the new year!

TLDR:

• An authentic UGC creator can elevate your ad

• Make viewers believe they can relate to the person onscreen

Looking for more?

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• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

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wuffes.

The impact of static ads couldn’t be forgotten in our 2024 roundup. This year we’ve seen some amazing statics circulate, and this one in particular caught our eye. Yes the very cute dog plays into it, but I think marketers could take huge inspiration from one part in particular…

The copy. Having an emotional response to your ad will always outdo anything else. Comedy and fear are probably the two most significant factors considered when doing this - wuffes have focused on the latter. As a pet owner, reading “don’t cut their life short” adds a shock factor. This instantly pulls them in and creates a need for your product.

It’s simple but incredibly powerful. And this is something you could create now. Take a static, put your brains together to think of a cutting headline and start testing now.

TLDR:

• Your copy can create a lasting result

• This is something you can test in-house right now

Thanks so much for reading and I hope you enjoyed a short but sweet roundup of some of the best ads we spotted in 2024.

We’ll speak next year!