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Dive into a collection of past posts and rediscover timeless content.

The £15 neck rig that beats Meta glasses for POV ads

The £15 neck rig that beats Meta glasses for POV ads

Both hands in shot, phone on 0.5, and endless variations from one shoot.

Oct 19, 2026

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4 min read

How we turned a “you copied them” comment into an ad

How we turned a “you copied them” comment into an ad

The research said the scent was decades old. That became the script.

Oct 12, 2026

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4 min read

Andromeda didn't kill hook variations (here's proof)

Andromeda didn't kill hook variations (here's proof)

Two hooks from the same ad both made one account's top five.

Oct 5, 2026

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4 min read

We cast the creator first, then wrote the script

We cast the creator first, then wrote the script

One creator's mannerisms carried The Black Stuff's best ad.

Sep 28, 2026

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5 min read

How we sold protein with Word Art

How we sold protein with Word Art

The generation you want made their homework in it.

Sep 21, 2026

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4 min read

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