Welcome back to another issue of Nice Ads. Shall we get started? This week we're going to be talking about

If you're looking to scale your ad creative efforts in Q1 and beyond, I'd love to have a conversation with you. Click here to apply to work with my ad creative agency, Fraggell.

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This is a street-interview creative we recently made for one of our clients. I think we saw a real surge of this type of ad in the summer months this year, and I don't think it's going to be a creative which is going to disappear anytime soon, and I think it is becoming part of that essential mix that everyone needs to have a diverse ad account.

We partner with some really great creators who can do this in different countries all over the world, which is great since we're based in very rainy Manchester and don't have access to places like Las Vegas ourselves. I really like how this creative turned out. I think we had a really cool concept. I'm excited to see how these run.

Obviously, because street interviews give you so many options for re-edits. It's a great creative that, when you have the raw footage for it, you can just re-edit a ton of different versions or put them in mash-ups, etc., to really make the most out of your investment because they're certainly not cheap creatives to make because you need to pay someone to be stood out on the street for multiple hours, sometimes on multiple days. So it really is key that, when you work with someone to make this type of ad, you have access to the raw footage as well as the initial edits.

Quite a lot of these ads do just come together in the edit. I've been on many street interview shoots where we go home for the day wondering whether we actually got anything useful, and then, when I get the edits back, I forget how many great moments we captured. It really is a bit of a shotgun approach when you're producing these.

Are you all looking to achieve a diverse ad account in the coming months? Then it might be worth chatting to me and my agency, Fraggell. Apply to work with us here.

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AI ads have got absolutely bonkers over the past few months. This year alone we've seen Claymation, Pixar ads, AI, Song ads, and now we're entering the era of the AI drama ad. Essentially, very long-form, story-based ad creatives that are fully AI-generated. But the key thing here, they're not animated; instead, they are made to look real.

I'm a little bit uneasy about using this type of AI in an ad account, mainly because I think its days are numbered in terms of how legal this kind of thing is, and I also think you often risk your brand image. But this one from Spacegoods, I actually found myself watching and skipping through because I thought it was quite engaging, and it seems to be one of the top ads in their account. I'd love to know whether this is profitable for them. But I think it's so crazy the idea that someone is gonna sit there for six minutes and watch this entire ad and then be compelled to purchase from it. I just don't know how possible that is, but clearly it's working; otherwise, it wouldn't be spending what it is spending.

I also think a lot of people think this type of ad is cheap to make, but the time spent on prompting and regenerating alone, if you value your time, is probably astronomical.

Pair that with the cost of credits, it's certainly going to be cheaper than filming this type of ad for real, but it's still going to be pretty expensive.

One really smart trick I actually spotted Spacegoods doing is running all of their AI ads on a random Facebook page that has a name related to the problem they're solving, and then any that win there are then run via the brand's name, so it gives you the ability to test a lot of AI ads without damaging the brand's reputation and then only scaling the winning AI ads from the brand's page. Really smart move.

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Time for another quick Black Friday static that you can make this weekend. Prepare for the biggest day of the year in e-commerce.

This time we are talking about early access. This is the greatest way to create urgency around Black Friday. If people feel they're getting something special from you with early access, they're much more likely to act, especially if you limit that early access to a day before Black Friday. And then you stick to your word and turn off that offer.

A lot of the time, people feel ripped off when a brand advertises limited early access, but then they check back the next day or the next week, and you're still running the same offer. So, if you actually stick to your guns here and limit access to your offer, you're much more likely to generate a huge number of sales over that period.

And then that lets you run really simple ad creative like the above where it's just a big neon coloured banner, a review, some social proof, a product image, and then a CTA. So incredibly effective.

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That's all for this week's nice ads. Thank you so much for taking the time to read it.

Make sure you forward this on to a colleague who might enjoy it. And I'll see you in the next one.

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