Nov 2, 2026
•
4 min read
Casting was the hard part. Get it wrong and the joke dies.
Oct 26, 2026
Steal the framework, then swap in your industry’s villain
Oct 19, 2026
Both hands in shot, phone on 0.5, and endless variations from one shoot.
Oct 12, 2026
The research said the scent was decades old. That became the script.
Oct 5, 2026
Two hooks from the same ad both made one account's top five.
Sep 28, 2026
5 min read
One creator's mannerisms carried The Black Stuff's best ad.
Sep 21, 2026
The generation you want made their homework in it.
Sep 14, 2026
She read customer reviews on her lunch break. She'd never worked there.
Sep 7, 2026
The mistakes are what make Yapper ads work.
Aug 24, 2026
3 min read
Plus the Snapchat hook I can't explain, and the one thing to ask every creator.
Aug 17, 2026
Plus the award badge that closes buyers with no headline at all
Aug 10, 2026
Chomps put the camera on the floor. Dad Gang used canva.
Aug 3, 2026
Meta is pushing polished ads to people it never used to
Jul 27, 2026
We used to spend a full day on these. kling 3 nailed it first try
Jul 20, 2026
Lead with education, save the pitch for the end
Jul 13, 2026
The EGC format we didn't think would work
Jul 6, 2026
One shot, no cutaways, zero pretending it's organic
Jun 29, 2026
How we beat product dupes, and why a good script is never simple
Jun 22, 2026
The 1-star reviews tell you exactly what's stopping the sale
Jun 15, 2026
How a Slack voice note turns into your best-performing ad
Jun 8, 2026
The targeting idea came from a diagnosis, not the data
Jun 1, 2026
Three brands quietly winning with the most human content possible
May 25, 2026
Estimated reading time: 3 minutes, 34 seconds.
May 18, 2026
Estimated reading time: 4 minutes, 34 seconds.
May 11, 2026
Estimated reading time: 3 minutes, 54 seconds.
