Welcome back to a new issue of Nice Ads. This week we're talking about

If you're already planning for Q1 and ad creative is part of that, we should probably have a conversation. Click here to apply to work with us.

👉 Watch in full here

Sometimes you need something a little different in your ad account, and this is a good example of that, which we did for Leaf Shave. The idea here was to make a pretty sarcastic video about what people are willing to put up with when it comes to body shaving, to help them realise how much they need to upgrade their routine.

Our head of creative strategy at Fraggell wrote this one. And then one of our producers pulled together this great casting for it because if you've picked the wrong creator for a video like this, the ad just won't work because you need someone who understands humour and is able to deliver the lines in such a way that the video flows.

This is where building relationships with creators is so important in DTC: we previously worked with this person on a video for another brand and saw their strengths and weaknesses, which made casting this easier because we knew we already had someone who was perfect for it. This is where a lot of brands and agencies go wrong, is that they treat UGC creator relationships so transactional that people just don't want to work with them again, which makes everyone's life harder. That is something that we pride ourselves on doing very well at Fraggell. Which is why creators always come back to work with us.

This ad's performing really well in the ad account, and if you want ads that slash your CPA, then apply to work with us here.

👉 Watch in full here

This coffee brand is one of my favourite CPG brands to follow for their ad creative, because I always think they do a great job not only selling a very competitive product on DTC, but also in how everything down to their scripts and core ideas is just brilliant.

This ad is no different. We all know how powerful other-versus-them ads are, so finding creative ways to include these in your account can be a great way to uncover people's core objections when it comes to purchasing from you. And so, by splitting the screen down the middle and using 2 creators to represent traditional coffee and Javvy Coffee, you get a really fun play between them, and, similar to our leaf video above, the reasons to ditch the traditional way suddenly become much more obvious.

It's a very similar technique to what Apple did with their Mac versus PC ads, some of my favourite commercials of all time. Because often enough, one of the core objections your customer will have is, “Is this really worth it?” And us-versus-them ads like this address that head-on.

I think, particularly towards Q1, when consumers are bombarded with different versions of the same product, ads like this are extremely powerful.

TLDR:

Here are 4 ways I can help you 👇

30x ROAS from Whitelisting via minisocial Creator Content ‼️

Whitelisting, Spark Ads, Partnership Ads — they're your highest-ROI channel for Q4 and minisocial is the fastest way to scale them.

This is why brands like BERO, Imperfect Foods, Tushy, and Our Place love minisocial.

Here’s what a brand recently had to say about their results with minisocial: 

“minisocial helped us cut through the sameness of traditional digital advertising with authentic creator content and high-performing whitelisting partnerships. The results gave us one of the strongest returns we have seen from a paid media initiative; a 30x ROAS!”  - Taylor,  Digital Advertising Manager

With minisocial it’s easy: 

Just submit your brief, approve your hand-picked creators, and watch as content fills your dashboard for you to review and approve before it gets posted by high-quality creators. Then you’ll have access to the fully-licensed content AND permissions to run the posts as partnership ads/whitelisting ads.

Plus, for the next month minisocial is giving Nice Ads readers 15% off their first project! 

Ready to turn creators into your best-performing channel? → Try minisocial!

Black Friday is really not far away now, but if you are still pulling together last-minute creative, here's an easy static that you could make

Take an image of yourself holding the product with a 0.5-lens POV, and overlay some native-looking text. This can be even more scroll-stopping if you perhaps wear something more eye-catching, but just the angle of you holding the product is often enough to pattern-interrupt a busy feed.

Then of course, make sure that your text calls out your offer. When it ends, what the actual offer is, so that people can decide there and then if they are interested in what you are selling. Because remember, most people buying at this time of the year already know they're going to buy from you; they're just waiting for the right offer

TLDR:

That's all for this week's Nice Ads. Appreciate taking the time to read. I've just released a brand-new video showing how Claude can now edit your video ads. If you want to find out more, then you can click here to watch it

✌️