Monday, it's a new week, and it's time for another three ads. If you're new here, I break down the creative strategy behind my three favourite creatives this week and show you how you can replicate their success. This week, we're going to be learning.

Q4 is fast approaching, which means that if you are looking for an ad creative partner to help you succeed this year, now might be the time to get in touch with me and my agency. You can click here to book a call

👉 Watch in full here

This is an ad we made a while ago for a protein business, built around nostalgia because the generation we're targeting remembers making their schoolwork in Word Art. This nostalgia trick does two things:

If you're a brand that's happy to lean into the meme, it opens up a whole heap of creative opportunities to make ads that feel more approachable. I think a lot of the time, brands are too scared to do this because they think one off-brand ad is going to ruin all the work they've done to make themselves feel premium. Realistically, ads last so little time that it's pointless to spend weeks on one creative to make it as on-brand as you can.

I've managed over 300 million in ad spend, and I can tell you right now the brands that actually scale are the ones that aren't afraid to chase performance and then build a brand.

If you're looking for ad creative that can help you build diversity in your ad account, then apply to work with us here.

👉 Watch in full here

This is the type of UGC you should be making if your product has a clear before-and-after, because the issue with most of these products is that people feel the ads they watch are fake. There are a tonne of cuts and fancy music, but if you can show your product in use, live in front of people's eyes, there is nothing stopping them from purchasing.

This raw-style UGC product demo works wonders because women see a problem they relate to and, in a couple of seconds, see the solution.

And the best part is, they even use the before-and-after as a hook, so that visual alone is enough to target the creative and show how useful the problem is. I bet there are millions of women who would see this ad and buy the product just from the demo alone.

Making ads like this isn't even difficult. You just need a good creator who has the problem, and then give them your product and tell them to film themselves using it. That's it. That's how simple this is. Stop trying to complicate it.

TLDR:

30x ROAS from Whitelisting via minisocial Creator Content ‼️

Whitelisting, Spark Ads, Partnership Ads — they're your highest-ROI channel for Q4 and minisocial is the fastest way to scale them.

This is why brands like BERO, Imperfect Foods, Tushy, and Our Place love minisocial.

Here’s what a brand recently had to say about their results with minisocial: 

“minisocial helped us cut through the sameness of traditional digital advertising with authentic creator content and high-performing whitelisting partnerships. The results gave us one of the strongest returns we have seen from a paid media initiative; a 30x ROAS!”  - Taylor,  Digital Advertising Manager

With minisocial it’s easy: 

Just submit your brief, approve your hand-picked creators, and watch as content fills your dashboard for you to review and approve before it gets posted by high-quality creators. Then you’ll have access to the fully-licensed content AND permissions to run the posts as partnership ads/whitelisting ads.

Plus, for the next month minisocial is giving Nice Ads readers 15% off their first project! 

Ready to turn creators into your best-performing channel? → Try minisocial!

Here are 4 ways I can help you 👇

This is a static ad we made for a popular phone case brand, and the idea came after our creative strategist used the product themselves.

What we wanted to do was build some curiosity. We show the phone case front and centre, and then, with copy, we say, "This is the case that everyone keeps on asking you about, but why? Why is everyone asking me about my phone case?" We hope that people ask themselves that, then click the ad, and realise how the phone case works.

I think a lot of the time people forget that ad creative's sole job is to get people to click away from the platform. If you've done that, your ad creative is successful. Using psychological tools like curiosity can be incredibly powerful to drive that click, particularly at the bottom of the funnel where statics normally are

TLDR:

That's all for this week's ads. Be sure to forward this to someone if you enjoyed it, and you can also watch my newest YouTube video where I reveal my Claude skill that helps me write killer native static ads.

Until next time, I'll see you soon

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