How to push Meta's boundaries (and get away with it)

Happy Monday! Hannah here, filling in for Fraser this week on Nice Ads. There’s been a ton of ads that caught my eye, but here’s my top 3 from the week!

This week we are going to be talking about:

• How you can push the boundaries on Meta

• Why native ads are still winning in 2025

• The importance of good copy

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OPositiv

We always drill home how important hooks are. And this example from OPositiv is perfect to showcase how effective they can really be.

This ad ticks a number of boxes. The scroll stopper for one. For obvious reasons, this caught my attention. I’m actually impressed the brand has had this passed by Meta. We all know what this hook represents 👀 and will stop the viewer in their tracks.

The shock factor of seeing this imagery on the feed will have a huge impact. It’s super simple to shoot, but fits into the brands messaging. Either that or if you’re feeling hungry, the doughnuts might do the trick instead!

The overlaid quote complements the imagery of the ad perfectly. It’s humorous, links to the product AND the general theme. There’s nothing high production about this advert, and if I’m honest, it wouldn’t have worked with studio lights and a backdrop.

This is incredibly clever without even trying. Something like this will instantly draw in viewers, and within seconds, the consumer can be educated on what’s on offer. All down to a bit of PVA glue (I hope).

👉 Watch in full here

TLDR:

• The shock factor will always be impactful

• Metaphors (and sexual ones if possible) will have people watching

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Clean Skin Club

Clean Skin Club have been a brand I’ve spotted in recent months, but this advert in particular is super clever.

This style of ad was pretty popular in 2018/19 but stopped when Meta tightened their guidelines, but it seems like it’s back.

Anything that people don’t see that often is sure to stop the scroll. However, you still need to make sure you tie your product into the gimmick, and I think using the ageing filter emphasises that the product will wash away ageing factors. Pretty smart.

This ad will be sure to stop the scroll out of pure curiosity. Similar to the trick of making people think a spider or a hair is on their screen, this ad will increase watch time as viewers wonder how it has been achieved.

One critique from me, though (sorry SKC). The tracking on the old age filter could have been a little better. It still works, though, as it clearly highlights the reversing signs of ageing through the use of clean towels. I’m a big fan.

👉 Watch in full here

TLDR:

• Be unique with your native ads

• Highlight the benefits of your product through filters or metaphors

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Ovrload

We’ve just discussed trending filters, now let’s move onto trending vocabulary. In the past year or so, ‘raw dogging’ has been a trending term used by the cool kids (wow I fell old).

Many of you who live under a rock might not realise that this now means:

So why is this important in the advert? Well, the brand messaging fits the target demographic. Young male gym heads understand this - the perfect group of people who are likely to click through and purchase from Ovrload. It also poses a question on if the potential consumer has been misusing creatine, offering a better solution with their product.

Copy is so important, especially in a static ads. It uses terminology created by the target audience, gives details surrounding the USP’s of the product and showcases the product.

TLDR:

• An impactful image, along with suitable cop,y will always draw attention

• Understand your target demographics language

Thanks so much for reading this week! That’s all for this week but we will be back again with another 3 adverts that we can take inspiration from!

✌️