3 BFCM Creatives to Make This Week

Another week, another three ad creatives to break down for you. Since we’re getting closer to BFCM, I think giving you some last-minute creative ideas is fitting. So today, all creatives are BFCM-themed.

We’re also going to be talking about;

• How to make a great gifting video

• The simple ad creative that might help you win BFCM

• An easy creative concept to make this week

So let’s get started.

Govee

The gifting angle: If you don’t have at least one of these running for BFCM, there is truly no hope for you. These are the easiest win.

Statista says that 60% of Black Friday shoppers are looking for Christmas presents for friends and family, so can you see why gifting angles are such an easy win? You are planting the seed in the customer’s mind that your product is the perfect gift.

That’s what we did with this UGC video for Govee. Our entire hook is based around the feeling and idea of giving someone their product as a gift—we even filmed it from the POV to further sell the idea.

All you need to do is write a script about giving a loved one your product during the holidays and then combine it with a Black Friday offer CTA at the end. Happy days.

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TLDR;

• Make a gifting ad this week!

• People are buying for others in Q4, so advertise that way.

👉 Watch in full here

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Hey Harper

You should all know by now how much of a fan I am of simple ad creative that gives brands easy wins. So that’ll explain why I love this one from Hey Harper.

It’s a montage of nicely composed and lit shots of their product, with a nice voiceover and very on-brand animated copy. You could take any frame of this video and use it as a static image; that’s how simple it is.

But it works because it’s just there to remind people who they are and make them aware of a sale. It could bring back old customers but also win those lurkers who have been wanting to buy for a while. Here’s some facts for you;

• 32% of customers will be doing Christmas shopping during Black Friday.

• 45% of shoppers will buy products they've wanted for a while.

• 23% of shoppers are looking to hunt for good deals spontaneously.

So, make ads that hit all those targets and lead with your offer to win the customer faster.

TLDR;

• Most people just want to know your offer

• Showcase your product in a nice-looking video to remind people who you are

👉 Watch in full here

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Lucyd

Give this video a watch before you read it because otherwise, it will make no sense.

This creative showcases how Lucyd smart glasses work. You can have hands-free phone calls with no headphones. We get that. But I kind of love this angle idea and think it could work away from the Lucyd use case. You could have a creator on the phone or with AirPods telling the person on the other end about your product. Then, just like she does in the video, mention the Black Friday sale and how it’s a great chance to get the product to try.

I don’t think I’ve seen a UGC video do that, so it might be a nice idea to make it quickly before the big day! If you don’t, then I will.

Remember, though, for ads like this, keep them pretty raw. Use a low amount of editing, simple captions, and cuts. Otherwise, you’ll just make it look cheesy, and it won’t have the same effect.

TLDR;

• This is an easy angle that can work for any brand or product

• The best UGC ads are those that don’t feel like ads

👉 Watch in full here

Well, that’s all for Nice Ads this week! Thanks as always for reading, and if you’re new here, forward this to someone on your team and share the love.

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