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3 Must-Try Creative Strategies to Boost ROAS This Week

Estimated reading time: 3 minutes, 20 seconds.

Happy Monday! Another week and another three creatives I want to share with you. This week, we’re breaking down:

  • How to advertise your WHY

  • Being direct in your static ads

  • One of the best UGC ads I’ve seen

Quick note - If you want to lower your CPA by 30% this Q1 then my performance creative agency Fraggell has 2 spots left.

Nuvé

This ad we made for our client Nuvé has generated almost $100k in revenue for the brand in the past 30 days… Wild. After a week of being live, it knocked their old top performer off the podium.

But why?

Because we did something very few creatives do nowadays, we communicated the WHY to the customer. WHY does this product exist, and how does it help me?

Founder ads like this are often top performers in accounts for a reason. Not only do you tell people about the solution to their problem, but you also tell them why it’s even a product in the first place.

This is the number-one way to differentiate yourself from competitors. You can have the same product, but you can’t have the same why.

This is just one of the over 600 ads we make every month at Fraggell that help DTC brands lower their CPA and become more profitable. If you want the same results Nuvé got - Then see if you're a good fit to get my converting ad creative here.

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Lemme

Sometimes being straight to the point with your creative pays off, and statics are the best vertical for this - You can get creative and test messaging all without investing too much time and money.

This image ad from Lemme is a good example of how you can educate a MOF customer. Chances are someone seeing this ad knows of the brand, they’ve seen it around a little on their feed. BUT they might not understand what the product is or how it helps them.

So, instead of creating some confusing UGC ad, this static answers all the questions in the easiest format to skim—an image.

Users can stop, read, scroll and get on with their day. But the difference is, now they know what your product does, whats in it and what to expect when they try it.

Be more direct in your creative.

TLDR;

  • Test more statics every week.

  • Be confident and be direct in your creative.

Henson Shaving

This video right here is one of the best UGC educational videos I think I’ve ever seen. It’s a masterpiece on making creative that people WANT to watch.

I think I mentioned this last week - The ad creative we make needs to evolve and change as the content our customers consume evolves. We no longer watch videos of influencers unboxing products. Educational and entertaining videos consume us - So that’s what brands should also be making.

I honestly found myself sitting here watching the entire ad when I found this. I have a beard, and I’ve not used a razor since I was about 20. But because it was interesting, I wanted to watch it all, even if it was an ad.

And that’s the secret to UGC in 2025. Ads that people want to watch because it fits into their feed so well.

Show the science behind your product and educate the customer on why you are better than the competition; that’s what the scroller wants.

TLDR:

  • Make ads people want to watch

  • Show the behind the scenes of your brand

That’s all for Nice Ads this week - Thanks for taking the time to read. Hopefully, you gained something from it.

I’ve actually just realised a video I’m really proud of—the first in a series documenting the launch of my own DTC brand. Click here to watch it.

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