Boob Glue & Soap: This week's top 3 creatives

Happy Monday! It’s time to break down some ads I’ve found this week and see what we can learn.

In today’s issue, we’ll be learning:

• How to present your product as the leader.

• How your creative tone helps connect with your customer.

• The effect timeframes have on conversions.

Quick one before you dive in - My agency, Fraggell, just helped a foot care brand scale by 69% in just 3 months, and we have space for three brands in this Q2 who want to do the same. So, if this sounds like something you’d like to get involved with click here.

The Black Stuff

👉 Watch in full here

Here’s a video we recently made for our client, The Black Stuff. This video, like most of our ads for them, trashes traditional soap while presenting their product as the better alternative.

We often call this script format Villian vs Hero. We make the old way the villain while showing the product as the hero. It works wonders every time.

One thing you might not notice, though, is when we do present The Black Stuff, the shots we use totally change. They go from cheap stock-style videos of old soap to epic tall, wide shots of the incredible-looking soaps they make.

And this wasn’t an accident. It conveys the polar opposite idea we want from the villain vs. hero framework. We want to use every tool at our disposal to sell this idea, and I think it works!

I love making ads like this, and it’s also a bonus that they perform really well!

If you want something similar - Apply to work with us here.

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Clutch

👉 Watch in full here

I actually found this brand via Instagram last week. Their Shark Tank video went viral, and I thought it was such a clever product. So I dove into their paid media, and the creative they have is 10/10.

Most of it is raw UGC videos with their founder either demoing the product or speaking about her story and how she made the product.

But what I want to pick up on here is how well they understand their demographic and the content they consume.

Most videos look like they’ve been edited directly on TikTok and follow many of the ‘trends’ we see on the platform, such as the microphone clipped onto something random, like in the above example. The ads just work. You can tell their ads - but because of how they're made, they fit so well into the feed that their target customer will WANT to watch them.

However, this only works because they understand their demographic. Videos like this wouldn’t perform for a demographic of 50+ because they wouldn’t understand the nuances of this content.

Super smart, and I’d recommend checking out their marketing. Gold standard.

TLDR:

• Research your customers and make content they understand

• Include your founder at any opportunity.

Looking for more?

Here are 4 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course - Want to learn how to make converting ad creative yourself? Join over 100 students who are already learning with the help of my course. Grab your place today.

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Rose Skin Co

When it comes to self-improvement products, one objection most people might have is

“How long does it take to work?”

Sometimes, this alone can be enough to stop someone from buying. That’s why answering it inside your ads can help conversions.

The example above does a great job of this; the headline copy tells you what the product will help you achieve AND gives you a time frame within which you can expect the results.

So, instead of seeing the ad and wondering if it’ll give you the dream bikini line for your holiday, you’ll know immediately, helping the intent of that click be so much higher. Anything we can do to help educate the viewer before they hit your landing page is always worth it, and often, statics are the best place to do this type of selling.

TLDR:

• Answer customer’s objections within your static ads

• Timeframes help sell

That’s all for this week's Nice Ads! Thanks for reading and for sharing some of your busy day with me.

I’ll see you in the next one

✌️