- Nice Ads
- Can Seasonal Ads be Fun?
Can Seasonal Ads be Fun?
Estimated reading time: 3 minutes, 31 seconds.
Happy Monday! We’re a few days out from November and the BFCM ads have begun. How are you finding it? Are you as stressed as me? Let’s calm down together and break down some ad creative.
🚨Love Nice Ads and want to share it with your friends? Use your unique link: https://www.niceads.uk/subscribe?ref=PLACEHOLDER - For every person you refer you’ll gain points! And points mean prizes! You currently have 0 points.
Let’s start with a spooky one for the holiday season - This one really grabbed me because of the copy and the image. We all know how creepy this product looks, it scares me every time. Well, the brand also knows. So they’ve made it a thing and based an entire advert around it and I love that for them.
Often brands think too much of themselves and avoid ads that poke fun at them. But if you can embrace it and laugh along with your customers then the more they’ll see you as relatable and buy from you. It’s the little things like this that separate you from others in the market.
Overall this is a pretty simple creative, you can make this yourself in a few minutes using Creative OS or from scratch in Canva. But I bet it converts like crazy.
A lot of the time high-production studio ads like this can be pretty boring. Slow to get going, don’t hold attention but look great. Well, this one I found is pretty rad. It’s fast, it’s fun and grabbed me right off the feed.
If you watch it in full you’ll see how the advert is led by the upbeat music track and we’re shown the product in action and being used on the models. It’s pretty smart how much they can fit into a short placement like this.
Chances are this was shot at the same time the brand was shooting statics - Often ads are done like this to save some money on models and locations. Back in my old videographer days, I did MANY of these. Normally because video is an afterthought the ads are a little lacklustre, but this one has had some thought into it and I like to see that.
So if you’re in a similar boat and off to a studio to take some photos, why not plan out a video similar to this and get creative!
No-Fluff Marketing Industry News & Insights
We all agree marketing is the lifeblood of every business.
But are you wondering which new customer acquisition channels brands are finding success with? Trying to figure out how to create landing pages that actually convert clicks into customers? Debating on taking Tik Tok seriously or not?
Well more than 72,000+ world class CEOs, Founders, & Marketers are getting the answers to all of those questions and more by simply reading Growth Daily for 5 minutes every morning!
Dubbed “The WSJ of marketing” by its readers, Growth Daily delivers the most impactful news, tips, tools, and insights for all things business growth!
I’m a big advocate of simple image creative. That’s why you’ll find a few of them inside Creative OS. But this one I just think is great - Because what else do you need when you’re advertising a cap? Not much.
After we’ve seen this on our feed, we know what the product looks like. We know the hats are warm, soft and made from great quality corduroy. Done - Nice and easy. Then to top it off we have some social proof that they’ve put a branded spin on the “Happy Craniums” gag. Very nice.
Social feeds are busy, customers are bombarded with ads every day. Sometimes keeping it simple and easy is the only way to earn attention. Especially as we move into BFCM.
That’s all for this weeks Nice Ads - Thanks for reading as always. I’ll see you next time.
Nice Recommendations & Discounts
Fraggell - Need some new ad creative? Fraggell helps DTC brands create video ads that convert and do it in bulk ready for testing. Start today & apply.
CreativeOS - Create static ads in seconds with my 350 pre-tested templates for DTC brands. Become a member today
Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.
AdBox - Discover high-performing video ads all in one place with Adbox. Over 4000 fast-growing brands are analyzed every week. Use code 'FRAGGELL' for $100 off
Conversion Rate Academy - Get more sales with proven CRO training. Use code NICEADS for 50% OFF!
Beehiiv - The newsletter solution created by the same team that built and scaled Morning Brew to over a million subscribers. Sign up here.
Advertise with Nice Ads 🚀
Share your brand with over 4,000 readers in the DTC and ecom space and work with Nice Ads - Pick and Placement and advertise today.