Diversity your ad account with this one creative style

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Happy Monday! Welcome back to another Nice Ads. In this week’s edition, we’re talking about;

• A simple creative to help add diversity to your account

• Educational statics that convert more customers

• How to make ads that people want to watch

So, let’s get to it, shall we?

Looking to reach over 10,000 marketing decision-makers? We have a few ad spots available. Join brands like Motion, Triple Whale, and Minisocial by expressing your interest here.

ALOHA

A good ad account contains a diverse mix of ad creative, from benefit statics to testimonial UGC and fun, high-production videos. That’s why we made this short graphic GIF for Aloha.

Our goal was to visually display the ingredients you’d find inside one of their bars while calling out the bar's core benefits, and I think we did that, don’t you?

To make this, we actually photographed all the ingredients in our studio so that we could get the best shot for the video and then our team of editors made the magic happen.

Short videos like this are great for IG story placements since they capture the eye quickly and stand out from the endless scroll of old friends buying houses and having babies 😂 We often include these videos whenever we work with a brand because they're always worth testing!

Click here to see if you’d be a good fit to work with me and my team at Fraggell.

TLDR;

• Run more than just UGC inside your account

• Experiment with new styles

👉 Watch in full here

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Loop

I’m a big fan of Loop’s marketing, so much so I actually have a few pairs myself. But this creative caught my attention this week for a few reasons.

Most people see Loop and scroll right past because they don’t understand the lasting damage loud sounds can cause. So, how do you stop people from doing that? Simple. Educate them. By giving them facts and figures, you can turn someone who, the first time they saw you, couldn’t care less into a customer, especially when you link those figures to something they might have recently done, like going to a festival.

Then, to make the deal even sweeter, you say they can return the item within 100 days if they don’t like it—that is an offer you’d be silly to refuse.

Because statics often sit at the bottom of the funnel, we want to present all the final information they’ll need to purchase. Social proof, guarantees, offers, or even address objections. Statics are the secret weapon that most brands forget to use.

TLDR;

• Educate your customers on the problem before they know it’s a problem

• Use statics to address questions before purchase

Looking for more?

Here are 4 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course—Are you just starting out in e-commerce and want to learn how to make good ads? My four-part course will get you there. Use code NICEADS100 for $100 off. Enroll today.

• CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

The Curl Co

The more ads people see on the feed, the more they crave ads they can watch. I’m not talking about ads that look like organic videos, but ads that people WANT to watch. I talk about this on Twitter a lot. But people aren't stupid; they know when they are watching an ad. So, if you want people to watch your creative, then don’t try to be smart and fool them. Instead, embrace it and make ads that your target customer will enjoy watching.

That’s why I love this creative - It’s a good video. It's relatable, it's fun, AND it shows the product in the hands of the target customer. If you have curly hair, you are going to know about drying your hair with a t-shirt or going out when it’s raining. And this video shows all that, but they’ve integrated the product so well into the video that if this was on TikTok or Reels, you’d end up watching it.

The only bad thing about this creative is the copywrited music and the lack of CTA. If they fixed these two things it would be happy days.

TLDR;

• Make ads people WANT to watch by integrating the product into the creative

👉 Watch in full here

That’s all for this week’s Nice Ads. Thanks a ton, as always. Also, I have a new YouTube video out where I chat over the three most common mistakes I see brands make in ad creative and how to fix them. Watch it here.

P.S. I’m speaking at The Creative Strategy Summit in September. It’s a free online event, and I’d love to see you there to learn more about how I make high-production videos that convert! Click the image to grab a ticket.