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Ever heard of one-take UGC?

Estimated reading time: 3 minutes, 45 seconds.

Author

Fraser Cottrell
February 10, 2025

HAPPY MONDAY! Welcome back to Nice Ads, I’ve got another 3 ads to share with you that I think you’ll love.

This week we’re covering:

  • The recipe for good UGC

  • The secret to one-take UGC

  • How to make great static ads

A few things before we get started - if you have a friend or colleague that you think might love this newsletter, then be sure to share it with them. You can simply forward this issue or use your unique link: https://www.niceads.uk/subscribe?ref=PLACEHOLDER

Next is my agency, Fraggell, which has one more space for ad creative production. If you want your CPA lowered and a stream of net new ad creatives, then it might be worth filling out this short application form, and then we can get on a call.

Aloha

UGC still works, I know the past few issues I’ve been saying you need to experiment and although that’s true, if you can make GOOD UGC then it can still perform and still scale.

We made this video last year for Aloha after seeing the hook work on another video, but the stars aligned with this one, and it’s still running today at a profitable CPA.

So what makes it great?

  • A brilliant creator who feels genuine and friendly

  • A script that is heavy on product use cases

  • Footage being shot in various locations

If you can tick those boxes, then chances are your UGC ads might actually perform.

This is one of over 700 ads we make a month at Fraggell - if you want to be part of this, apply to work with us here and take your first steps to a lower CPA.

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ALOHA Collection

Talking about UGC - This format is working so well currently, and I’m hearing a lot of good things. One take UGC.

Again, it’s all about making content that either fits into what we already watch or stands out so much that it stops the scroll. This style fits into the first category.

Think how many videos you see on TikTok that are just one shot. Either a person talking or someone showing you something. Often, when you make organic videos, you aren’t sitting there editing them, putting broll in and adding captions. It’s just a shoot and post. So ads that follow this similar style are perfect. IF you can find the right creator or actor.

This is definitely something you could try yourself or someone on the team could make. Give it a try this week!

TLDR:

  • One-take UGC videos look super organic and fit into the feed

  • If you hire the right creator, you’ll make a great ad.

Looking for more?

Here are 4 ways I can help you 👇

  • Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

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Laifen

I love the static - it felt so familiar. My wife said sorry after drying her hair in the bedroom. And that’s why they’ve picked that copy. Because so many people will relate. That’s what the secret is to good statics - Write copy that sells your product but also feels relatable or gets a laugh from your scroller.

The image also helps further sell the USP of the product. How else are you going to visually show an audible feature - Really smart graphics.

The entire ad feels like something Apple might make. Simple graphic, minimal copy - And who doesn’t want to be like Apple?

TLDR:

  • Great copy is key to static ads

  • Powerful images can do half the work for you

That’s all for this weeks Nice Ads, thanks as always for reading.

If you want to watch some YouTube this week, I have a couple of views for you

We’ll speak next week.

✌️

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