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Here's how to fix your creative this week

Estimated reading time: 3 minutes, 51 seconds.

Author

Fraser Cottrell
December 02, 2024

Happy Cyber Monday! It’s another busy day for most ecom brands today, so I’ll make this one short and easy to consume. Today, we’re going to be going over:

  • How to quickly educate your customer

  • The best way to gain trust from your customer

  • A brilliant B2B ad

Let’s get this started.

Oh, also - my agency Fraggell is taking bookings for Q1 right now. So if you want high-converting ad creative to start 2025 properly 👇

Freewill

Believe it or not, we actually made this while our new studio was still a building site. We had builders putting up walls as we were filming it, but I’m super happy with how it turned out.

The idea for this was a short video explaining how and why you’d use Freewill over other similar products, and I think we nailed it. It’s short, sweet, asy to consume and understand, and it also looks pretty good.

Most people have no idea that there is another option for dry shampoo and I think consumers would walk away from this creative knowing what else is to offer.

Ads like this are always fun to make. Experimenting with new styles and ideas is part of the reason we do what we do.

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  • How lower ad costs and high engagement make Q5 a marketer’s dream

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Supply

I saw this ad last week and thought it was really interesting because it does something that very few creatives actually do - Prove their claims.

How often have you watched an ad where they claim to be cheaper or better than the alternative and then back it up with nothing more than ‘Trust me bro’. I see it a lot more than I should. So when I saw this creative fully breaking down the cost savings their product has, I had to share it.

It’s relatively easy to add it to your creative, but few people do it. If I were making this ad, however, I’d take it further. Give more detail, show the product you are comparing with, for example. Further, it proves that you are cheaper with as much detail as possible. Leave the comments with nothing to moan about.

TLDR:

  • Made a claim? Back it up.

  • People love detail when looking to buy something new.

Looking for more?

Here are 4 ways I can help you 👇

  • Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

  • The Ad Creative Course - Want to learn how to make converting ad creative yourself? Join over 100 students who are already learning with the help of my course. Grab your place today.

  • Sponsor Nice Ads - Reach over 10,000 marketing decision-makers and fill one of our few ad spots available. Join brands like Motion, Triple Whale, and Minisocial by expressing your interest here.

  • CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today and get 50% off your first month.

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One Peak Creative

I get this agency's ads all the time, and I'm not going to lie. I love them. They have super creative hooks and clearly understand their demographic.

But this hook—everyone needs to steal. It’s so clever. With any B2B ad, the most challenging part is attracting the right customer on the feed because, like a DTC ad, not everyone is going to be interested in your product. So, making a hook that captures attention and the right attention is no mean feat.

By the way, to make this hook, print out the graphic you’ll be putting on the screen. Hold it there with some wire have your creator grab it, and then cross-fade between the real and fake graphic in editing. Eassssyyy.

In general, this ad is really good. It addresses all the major questions a customer might have while still educating you on what they offer. 10/10 B2B ad here.

TLDR:

  • B2B ads are hard. So target with your hook to make your life easier.

  • Steal this hook!!

That’s all for this week's Nice Ads! Thanks for reading; we have 11,000 readers now! It blows my mind. Also, as a side note, I posted another 2 YouTube videos this week.

Have a great week team. I’ll see you soon.

✌️

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