How much effort should you put into your ad creative?

Welcome back to Nice Ads! How was your weekend? If you’re new here, I share three creatives I love and break them down each week so you can learn what makes a Nice Ad.

In this week’s issue, we’re going to chat about

• Why you should go ALL out in your ad creative

• The recipe for great static ads

• How to get the perfect video pacing

Let’s get moving.

Wave AI

I LOVE THIS AD. It's one of my favourites we’ve made this year. This high-production creative was made for an AI note-taking app, and when we began working with Wave, we were a little unsure how to advertise a product like this.

But our creative team worked their magic, and we shot this: a 30-second short film based on one single use case for the app. I’m so happy with how it turned out. We shot this in a few hours on location, and our crew absolutely smashed it.

People get sick of seeing UGC on their timeline day in and day out, so you need to do something to stand out. Especially in the app niche - So many brands are doing the bare minimum, so go the extra mile and reap the rewards.

Videos like this can be running on the side for months, mopping up sales that your other ads are missing. Everyone should have high-production creative in their account.

If you want ads like this one and you spend over $80K on ads a month. Apply to work with me here.

TLDR;

• Go the extra mile to win the click

• High-production ads are a blast to make

👉 Watch in full here

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AG1

We all love static ads, but often, they flop in people's accounts. However, one brand that is testing so many statics that it’s hard to keep track is AG1.

So let’s break down why an image creative like this will convert.

Number 1—The headline is often the first thing people see, so you need to make it sticky, something people will remember or grab their attention. This one does both. It gets even more points because it’s a quote from a customer! So you get social proof as well as a giggle.

Next up are the five icon callouts. The brand is clearly going for the gut health angle here, so each benefit is based on that. This helps further sell that customer who is being targeted by the headline.

Finally, there is a clear product image - AG1 always wins at this. They have a look that everyone recognises, but not only that, they show the products' scale and what to expect when you purchase them for yourself.

It’s just a really Nice Ad.

TLDR;

• Spend time to write a good headline

• Build your statics around a target demographic, just like you would a video

Looking for more?

Here are 4 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course - Want to learn how to make converting ad creative yourself? Join over 100 students who are already learning with the help of my course. Grab your place today.

• CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

immi

Let’s talk about video pacing, I know it sounds boring but stick with me. Everyone costumes content differently; some people like longer, more drawn-out videos, while some people enjoy watching Mr.Beast videos at 2x speed. And a good advert always has good pacing.

I can’t explain how you know when pacing is done well; you just know. It’s a sixth sense you gain after making videos for years - You can feeeeel the edit. This noodle advert has a great pace, the edits aren’t too fast, so you can actually consume each clip, and I’m not getting bombarded by information. Watch it yourself and see what you think.

But honestly, If I had a pound for every bad ad I see that could be fixed with a re-edit, I’d have a lot of pounds.

TLDR;

• The more ads you make, the better your edits get

• Pacing is more than how fast your clips come on screen

👉 Watch in full here

That’s all for Nice Ads this week. It’s been a blast. Thanks for reading. If you want to learn more about ad creative, go follow me on Twitter (X) if you don’t already.

See you next week

✌️