I analysed 3 high-converting ads so you don't have to

Welcome back to Nice Ads! Another week and I’ve found another 3 ads that I want to break down for you.

I hope you're enjoying these newsletters! If you are, be sure to share it with a friend!

This week we’re talking about:

• A new creative format to try

• How to make ads that connect with your customer

• The secret ingredient to a converting static ad

My agency, Fraggell, has space for two more clients in Q2. So, if you're in need of some powerful performance creatives that can lower your cpa by 30%, click here.

The Foldie

👉 Watch in full here

At Fraggell we are on a mission to find new creative formats that help brands stand out. The newest? Fake game shows.

You know the kind, right? The stuff you see on YouTube, like Hot Ones or The Button. These shows get MILLIONS of views. Why? Because they are entertaining. But what if you tied your product into them? That’s what we wanted to find out with this video for The Foldie.

The idea was simple: Make a game show-style video in which two people have different bags and have to fit as much as they can into them. But the twist is that one bag is the product.

This helps position the product as the better option in a fun and non-sales way. Perfect! It also gives people a reason to watch because we are opening the loop at the start of the video, and the only way to close that is by watching the entire thing.

If you want something similar for your DTC brand and are spending 70k+ on ads, why not Apply to work with us here? 

Loop

👉 Watch in full here

I love the creative that Loop makes - They are very good at speaking to their customer and understanding why their product solves a problem and this ad is no different.

As someone who has to work in silence to get anything done, the hook of this video spoke to me. I know that feeling all too well, staring at the wall and then wandering around the room because the sounds around are distracting me from work.

That’s the beauty of this ad: it speaks to the customer who will benefit from the product the most. At the end of the day, that’s what separates a good ad from a bad one, the ability to relate to the person watching it.

If they can see themselves in the creative, it will help them view your product as the solution.

And with the rise of AI in creative, it’s things like this that will make you stand out.

TLDR:

• Learn about your customer. Do the hard work.

• Make ads that speak to the reason your customers love you.

Looking for more?

Here are 4 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course - Want to learn how to make converting ad creative yourself? Join over 100 students who are already learning with the help of my course. Grab your place today.

• Sponsor Nice Ads - Reach over 10,000 marketing decision-makers and fill one of our few ad spots available. Join brands like Motion, Triple Whale, and Minisocial by expressing your interest here.

• CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today and get 50% off your first month.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

Spacegoods

I often say this, but a good static is a mix of a couple of things.

• A good product image

• Great headline

• And copy that speaks to the customer

But let's add another to the list:

Price anchoring.

Presenting your price in a way that helps convert the customer is so vital in a static. Rainbow dust is sold at £34.00 per bag; if you saw that price on a creative, you’d scroll right by. But the product is meant to be consumed daily, so with a little bit of girl math, it comes down to £1.13 a day—a much more manageable price to swallow.

That’s the beauty of price anchoring. You can turn an expensive product into one that seems pretty affordable. And since price is a significant factor in purchasing, it makes perfect sense.

TLDR:

• Use girl math to anchor your price

• Test out new ways to present your price in statics

That’s all for this week’s Nice Ads! Thanks for reading.

I’ve just put out a new YouTube Video: How to Write Winning Meta Ad Scripts ($300M Spent) go and give it a watch it!

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