Make Taste Test Ads!

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Happy Monday! It's time to break down some ads, see what we can learn, and integrate them into our own ad creative this week. Let’s get started, shall we?

Before we get started, I have a question for you to answer 👇

Roger & Gallet

I’ve never seen this concept before, and I love it. So, I’m sharing it here so you can all steal it. This works on a few levels. The first is that it captures the eye. How often have you seen something like this on your feed? Well, I make ads every day, and I’ve not seen anything like this before.

The second reason is that it allows the viewer to focus on a product that might be otherwise hard to see. It’s small in the hand, and so the camera lets the viewer focus on the product and forget the rest of the picture—really smart!

RAW UGC like this is working so well across our clients at Fraggell, it’s just able finding a fun way of doing it.

👉 Watch in full here

KIANO LIFE

2024 is all about the short-form GIF. Why? It’s super easy to create, and you can churn them out, making it perfect for creative testing at scale.

So how do we make one of these? Go film your product in use or unboxed, for example. Drop it into Capcut or your editing program of choice. Add in an attention-grabbing headline just like you would with a static. Then finish it with a sprinkle of USPs or benefits, and boom. You’ve done it.

You could make one right after reading this email. They also work great as little BOF pieces to mop up those final few sales. Too many people think ad creative needs to be this massive production and require a script and a concept, but sometimes the best ads are those you make on a whim.

👉 Watch in full here

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DASH

If you run a CPG brand and you aren’t running a taste test creative, what are you doing? Make one.

We’ve made so many for our CPG clients that I’ve lost track and they always kill. If you get an entertaining creator who can connect with the viewer and get some good reactions, it’s bound to convert.

This one I found from DASH is a nice little spin on the usual taste test, getting different ages to taste it and give their honest first reactions; clever! You are proving that a drink that potentially might be seen as a drink for millennials is perfect for all ages and a great one to keep in the fridge during the summer.

We’ve seen creative like this have hook rates well over 50% and achieve the lowest CPA in the account. Taste tests are the way forward!

👉 Watch in full here

Before we wrap up, I want to start a new section of the newsletter where you can get your questions answered by me. Ask me anything about ad creative or paid media; your question might be answered in next week’s issue.

Just reply to this email OR leave a comment (Tap the comment button at the top of the issue)

That’s all for me this week; thanks for reading and taking the time out of your day.

If you have any feedback on how I can improve Nice Ads, feel free to drop me a reply to this email. I’d love to hear from you.