All you need is this one ad creative to scale

Happy Monday, everyone! Today is a public holiday in the UK, and I took Friday off, so I’ve had an extra-long weekend (I know you're jealous).

In this week’s Nice Ads we’re going to be learning:

• How to use your product to stop the scroll

• The secret to funny ad creative

• Steps to make the perfect problem solution video ad

So let’s get started.

Looking to reach over 10,000 marketing decision-makers? We have a few ad spots available. Join brands like Motion, Triple Whale, and Minisocial by expressing your interest here.

Govee

We’ve been working with Govee for a year or so, during which time we created some of their top ads. I thought this creative was worth breaking down because of how simple it is, and if you’ve been subscribed to Nice Ads long enough, you know how much I love a simple creative.

Our goal with this ad was to show how the product works and how easy it is to install in any home. So we kept the edit and the captions nice and simple to keep all the attention on the product.

Thankfully, because Govee has some of the most eye-catching products on the market, we don’t need to do much to stop the scroll. The product does that for us. Your life as a marketer gets much easier when the product can sell itself.

We also utilized what I like to call a "Timeless Trend" - something that is popular and will always be in demand. In this instance, it's the "Amazon Finds" trend. People enjoy discovering new products they can purchase immediately on Amazon. While I typically avoid trends in ad creative, some will always be effective.

Click here to see if you’d be a good fit to work with me and my team at Fraggell.

TLDR;

• Let your product do the work

• Use timeless trends instead of whatever is hot right now

👉 Watch in full here

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DoorDash

When you have fun with your ad creative, your customers can tell. Like this one from DoorDash, they are clearly trying to target a younger demographic that wants to earn some extra cash while maybe at college. So they’ve made an ad that doesn’t take itself seriously and makes the viewer laugh.

The great thing about a concept like this is that you don’t need to shoot anything new other than the eyes and mouth. The rest could be archive footage, and then you could just edit the face. It’s all about being smart about how you make ads, that’s what helps the winning brands keep winning.

TDLR;

• Be funny in your ads

• Use your archive of footage to make more ads.

👉 Watch in full here

Looking for more?

Here are 4 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

modibodi

On the topic of simple ads, this one is really simple. It's a problem-solution video that genuinely speaks to the demographic and not only that, it also has one of the best product-market fits I’ve seen. I’m sure many women reading this have been on holiday and had their swimming plans ruined by Mother Nature. To find those people, this creative calls out the problem in the first few seconds with a video of a lovely view to further stop the scroll.

The rest of the video couldn’t be simpler. The target demographic models the product while talking about how versatile this solution is for the problem.

Nothing beats ads like this. Almost every purchase someone makes is made to solve a problem, so why fight it? If selling your product like this works, use it until you can’t anymore.

One way this creative could have been better is by using native TikTok captions. It would have further sold that simple native video feeling. Instead, they went for these ugly cap-cut captions you see on every podcast clip.

TDLR;

• Problem solution will always be the best ad format

• Your caption styling is important

👉 Watch in full here

That’s all for this week Nice Ads. Thanks for reading, as always.

AND! Nice Ads Premium is still available. Each week, you get 3 free Canva ad templates directly in your inbox. Upgrade today here.

P.S. I’m speaking at The Creative Strategy Summit in September. It’s a free online event, and I’d love to see you there to learn more about how I make high-production videos that convert! Grab a ticket here.