One tip for better UGC ads

Welcome back to nice ads. This week I’ve picked out 3 creatives that I think you should see and I’m going to break them down for you.

So let’s get right into it, shall we?

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Bescher Beauty

UGC ads are so often just the creator saying how amazing the product is and how everyone should try it.

So it’s refreshing to see a creative that feels honest and organic. That’s why I picked this - Although chances are this is scripted and paid for. The script and creator are so good that it feels real.

The creator openly says she was reluctant to try it since so many of these Instagram brands aren’t very good. Straight away you’ve grabbed the people who would usually scroll past due to how honest it feels.

A lot of brands are scared to run creative like this in case viewers get the wrong idea, but honestly, I think that’s silly. Customers want to feel like the UGC they are watching is real. They’re sick of watching the same people kiss the brands behind. So instead, be more open and honest and make your creative feel like a real video - Made by a real customer.

I suggest you give the full video a watch, it’s a great creative so take note!

👉 Watch in full here

Care/of

This creative really grabbed me this week, I love the design I love the look and feel. It just looks super fresh and lovely.

But on top of it looks great, I think it does a good job at explaining the product and educating the customer. First up the review, this is so well chosen. Not only does it tell us what the product is but it also tells us that you use an app to keep track of it.

After that, the image does the rest of the work - Showing us the app UI and the tablets themselves along with the custom bag they arrive in. You’re shown and told everything you need to know about the product. Super smart!

Statics like this not only look good but also convert are hard to come by.

That’s why I launched Creative OS. A equips you with endless static templates that help you create converting ads. Last week we launched the new version and you can become a member today and learn more here.

Labello

One of the hardest things you can sell on DTC is what I call alternative drugstore products. A product that is a more expensive, higher tier version of a product you can pick up for a couple of pounds in your local drug store.

So I find it really interesting when looking at the ad creative for brands like this - That’s why I wanted to pick this one from Labello a chapstick brand.

Most of their creative is based on education. Leading with value and education on why you need their product and why it beats the drug store alternative. But I think every brand can learn from this. Your TOF should always educate your customers, because unless they know how your product solves a problem then they aren’t ever going to buy.

So if you think you have a TOF problem, you don’t. You have an education problem.

👉 Watch in full here

That’s all for this weeks Nice Ads! If you enjoyed it then share it with a friend and if you’re struggling with making static ads, then maybe look at Creative OS.

✌️See you soon

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