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How to recycle your creative.

Make the most of your assets.

Happy Monday! Hope you had a great weekend - Shall we get started and kick off this week’s Nice Ads?

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Acne Squad

What do you do if you have to create some new ads but don’t have the budget or the time to make something new? Recycle!

Recycling old assets into new ones is one of the best ways to keep a regular flow of new ad creative coming. I suggest this to all our clients because it allows you to get the most value out of one piece of content.

For example, this video from Acne Squad may have been part of a bigger creative originally - However with some light editing it can be made into something new like this GIF.

One simple 2-second shot, looped is all that was needed. Pair that with some callouts demonstrating facts and figures and happy days! New creative is born.

Don’t always be thinking new - It’s a surefire way to burn out your creative team. Instead, look at what you have available and what you can do with it.

Our Place

I’ve spoken about this a lot on my Twitter recently, but pattern interrupt and shock is a great way to pull people in with your creative.

That’s just what Our Place has done in this example.

I’m guessing when you first saw this ad you went “Huh? That’s wrong” Because of course 1+1 is not 16. And that’s the response they wanted. Because it gets you to stop and second glance.

After that first look, you look further at the creative and read the rest of the copy and if you happen to be in the market for some new pots and pans you’ll soon find yourself inside the website - That entire journey is caused by the second glance people give your creative when you make them think.

That’s the power of great copy.

Personally, I think the image would have been just as powerful without the arrows and text reading “Basically an entire kitchen”. I think this sets a different tone for the creative. But other than that, this is a solid static.

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I often get DMs on Twitter asking me “What creative should I make for X - It’s a boring product how do I make it exciting?” Well here’s your answer.

Because what could be more boring than wiper blades? Pretty much nothing.

That’s why this week I wanted to focus on this from Wipertech. It does such a great job at advertising something that is pretty boring and part of our everyday life - However, the way they’ve done it is entertaining and out of the norm.

But the main thing I love about this is they’re educating you on when it’s time to change your blades. When I first saw this creative I went “Hang on, my blades streak” and that’s what they’re counting on! They want you to see this creative and think back to if you have these issues. It’s giving you a problem to solve.

I picked this example to prove that even boring products can have great ad creative. You just need to think a little more creatively.

That’s it for this week’s Nice Ads! Hopefully, I’ve filled you with inspiration for the rest of the week.

I’ll see you soon!

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