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As Seen on TikTok - YAY or NAY?

Need some creative inspiration this week? We got you.

Hi all! Fraser here back with another episode of Nice Ads. It's been a strange few days for us all with the sad news of Queen Elizabeth's death.

However, as we all go back to work I thought it was important to start the week with some normality. So let's get started, shall we?

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Bloom Nutrition

Bloom Nutrition

The rise of TikTok has been nothing short of amazing to watch. However more and more I'm now seeing advertising including copy like 'As seen on TikTok' on platforms like Facebook and Instagram. 

That's why this creative from Bloom caught my eye. They're using TikTok comments as social proof reviews! How smart is that?! Not only are you using the TikTok viral hook but then you are backing it up with TikTok comments. I've not seen this done before so I thought it was worth sharing. 

I actually spoke with Ash from Obvi who recently used the 'As seen on TikTok' badge in their ads and he had this to say:

Tiktok is a platform where trends are truly born. One of the more recent trends has been, TikTok Made Me Buy It.

Nowadays, everyone finds everything on TikTok. A new restaurant, a new gadget, a new supplement etc.

So in order to take advantage of this, we added a badge to all our landing pages for traffic coming from TikTok that said “As Seen On TikTok”.

This gives it the feeling of this is trending and going viral on TikTok and builds the mindset of “I NEED THIS”.

At Obvi we saw a 27% increase in CVR on our landers and haven’t looked back since then! So if you’re running ads on TikTok split test this badge in the first fold of your lander and see if you can increase CVR!

Ash - Co-Founder @ Obvi

So if your product is a hit on TikTok it might be time to shout about it! 



Traditional PR is something we often forget about when we think about social media ads. However, over the past year, I've seen a rise in brands using their PR press coverage as social proof to help bolster their ad creative. 

This static from Cora is a great example. A simple lifestyle product image paired with a headline from a major media outlet. The headline does all the talking for the brand, the headline is punchy and will appeal to anyone who is looking for an alternative to tampons. 

You can see why this style of creative would work for a brand like Cora. However, I believe it will only work if it's from a publication that your target demographic cares about. If this headline was from Men's Health, for example, you'd have VERY different results I imagine. But due to Popsugar being so popular with 25-34-year-old women it feels relatable.

If you are going to do this be sure to use the right headline from the right press outlet and you'll be onto a winner. 

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Comrad Socks

Comrad Socks

There are a few reasons why I chose to cover this advert from Comrad Socks this week. So let's go over them one by one. 

The first is the rhythm. If you watch the full version of this advert (I urge you to go do that) then you'll hear and see the video is cut to the beat of the music. This technique is standard learning in film school but when adding music to your video you should always try and cut to the beat. If you don't then a lot of the time you'll notice that something just feels a little off. They do this really well in this creative, the entire scroll stopper is based around this and it works brilliantly! 

The second reason is the on-screen graphics. I'm a big fan of text in video ads but it needs to be done well. This is one of those examples. We have the centred text calling out what the product is and why you should buy it. Followed by a scrolling ticker at the bottom, this contains the words 'Over 300K sold'. Brilliant social proof! Who wouldn't buy from a brand that's sold 300,000 pairs of socks?! They must be good. That's what people will be thinking when reading that bottom text. All the copy on screen is there for a reason just for the right amount of time. 

The final reason is it just looks good. I often say this but to stand out from a feed full of family photos you need to grab people and colour is a great way to do that. The red carpet and the spotlight make a great scroll stopper and I'm sure it's got a lot of people to click! 

Be creative with your videos! People enjoy watching fun videos 🔥

Hopefully, you enjoyed this week's Nice ads. I'll be back next week on Monday morning for another 3 ad creatives! 

Enjoy your week.

Be sure to follow me on Twitter here for more tips and tricks.

You can also view all the past ads we've covered here.

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