Separating Yourself from the UGC Noise

Happy Monday everyone! I’ve spent the last week collecting some new creative to breakdown and share with you in today’s Issue of Nice Ads.

We’re going to be talking about;

• How to standout when making UGC

• A great creative idea for smaller brands

• One of the best formats for wellness brands looking to scale

Let’s get started.

Aloha

Going the extra mile with a video ad is one of the biggest things you can do to separate yourself from other similar brands on the market. But most importantly, separate yourself from the sea of other UGC videos. That’s what our idea was when making this creative for ALOHA.

This was made as part of a larger brief to run alongside Aloha’s first TV ads, which were based on the idea of ‘Deliciously Satisfying’. So, what’s more satisfying than power washing? Power washing the Aloha logo, that’s what.

So, to make this, I 3D-printed parts of the Aloha logo, got my powerwash, and filmed my business partner washing the stencils in my back garden. Who else is going to put this much effort into a Facebook ad? Very few. And that’s what separates the ad on the feed. It stands out from the sea of dull, low-effort UGC videos.

That should be your goal in 2025. Make ads that go the extra mile.

If you want help doing this, I’d love to chat. The ads we’ve made at Fraggell have spent over $300m, and we’ve worked with some of DTC's biggest brands. You can apply to work with us here and start scaling your brand today.

TLDR;

• Go the extra mile with your ad creative

• Running social ads with the same message as your TV ads is a real unlock

👉 Watch in full here

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Sweet Bee Organics

If you run a smaller ecom brand and want a cheap creative to make that converts. This one is for you, so listen up. It’s called ‘The Founder Reviews’. What is it? Well, it’s in the name. The founder reads reviews from your customers.

Go to your site, pick five great reviews, and film yourself reading them and commenting on them. That’s it. It's so easy, but it gives your brand that personal touch that bigger e-commerce brands lack. That’s the advantage you have over the mammoths in the industry. You. You are the advantage. People buy from people, so using creatives like this to speak to your customers directly is one of the best ways to get them to click and convert.

There is no need for fancy graphics or edits. Just pop a screenshot of the review on the screen as you read it and show your personality.

Grab your camera and make this ad today.

TLDR;

• If you’re a smaller brand, don’t hide that. Play up to it.

• Your reviews are ad creative GOLD

👉 Watch in full here

WATCH ME BUILD A MILLION-DOLLAR STRATEGY LIVE

On Nov 20th I'm revealing my entire creative strategy playbook.

I’ll be building a CPG brand's creative strategy from scratch and exposing ALL my DTC scaling secrets in partnership with Supliful.

I’m so excited for this. Come join me; it’s FREE!

Save your free spot here.

Everyday Dose

I love the creative that Everyday Dose makes. They’re the perfect example of a brand that has fully embraced performance creative. Look at their ad account, and you’ll see what I mean.

I found this creative of theirs and wanted to show you - It’s such a good use of editing, AI voiceover and archive video. They capture attention with a creative hook. Use the false negative script to make people feel like they’re about to spill the tea on Everyday Dose (Something more supplement/ health and wellness brands should do as a hook). Add all that together, and you get an ad creative that will crush on both Meta and TikTok. These guys know what they're doing, and if there is any brand I suggest you study, it’s these guys.

Also, I don’t know what it is about that AI voice they chose, but it just pumps out winners. The old TikTok robot voice used to do this, but now it’s this ma’s AI voice. It could make a good variation edit for your standard creative.

Watch the video in full and make notes.

TLDR;

• If you’re a health brand, using the exposé angle is a great way to hook people in

• Use that guy's AI voice-over. It kills.

👉 Watch in full here

And that’s all for this weeks Nice Ads! Thanks for reading, as always.

Be sure to join me this week for my free webinar with Supliful. Grab your ticket here.

I’ll see you in the next one.

✌️