The Art of the POV Creative

Happy November, everyone! It’s time for another issue of Nice Ads - As always, we’ve got another three ads to breakdown, so shall we get started?

This week we’re going over:

• How to creatively use Post-It notes in your ads

• The Art of the POV

• Letting your product do the talking

Aloha

We all know by now how effective Post-it notes are at grabbing attention, but have you tried your captions on Post-it notes? Well, that’s what we did with Aloha in this video variation. The original video just had regular captions, but we split the screen in this one. What do you think?

It’s the same principle that spammy videos on TikTok use, where they’ll split the screen with some Subway surfer footage - It encourages higher retention because the user has two things to watch. However, the way we’ve done it isn’t spammy.

Making any kind of content is about looking at what other people are doing online and then finding a way to replicate it for yourself. Organic is often a great place to start with this research - See what’s working and then bring it over to your paid strategy.

If you like the look of this video and want something similar for your DTC brand I’d love to have a chat with you. Our ads have spent over $300m and we make over 600 videos every month! Apply to work with us here.

TLDR:

• Have fun with your creative and don’t be scared to take risks

• Post-It notes can be used for EVERYTHING

👉 Watch in full here

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Lavish Ivy

While we’re on the subject of getting ideas for organic social - I saw this ad and loved it. It’s so simple that it's crazy to me that more people in the apparel space aren’t doing creative like this.

Just get some footage of someone wearing your product, then just add some copy:

• “POV: you’re the best dressed at your work Christmas party.”

• “POV: you’re the best dressed at the bar.”

• “POV: you’re the best dressed at the office everyday”

Endless versions of this - Could even be a great creative test to run.

The ad is so simple that it fits into the organic feed, meaning people might watch it before even seeing that it’s an ad. This type of creative works well on TikTok.

Again, take what is working on organic and bend it into shape for paid.

TLDR;

• The POV angle is the easiest creative to make for fashion brands

• Take ideas for organic and see how you can make them work for your brand

👉 Watch in full here

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Chriscaly

I’ve been delivered this ad more times than I can remember, and to be fair, it's solid targeting because I have a deviated septum and use nose stripes every day. But less about my breathing habits; the reason I picked this creative is that, once again, it looks organic. But also because the ad IS THE PRODUCT.

The creative is just the customer using the product for the first time, filming his reaction and then showing you the difference it makes. That is it. So simple. Yet so effective. Because the product so clearly works, what more do you need?

Most people would have overcomplicated this with a 30-second ad read about how harmful it is to breathe with a blocked nose, etc. Instead, this video visually shows the before and after and then ends. What more do you need? Some products are marketing for you, and this is one of them.

If you are lucky enough to have a product like that - Don’t overcomplicate those ads; keep them focused on the product and let that do the work.

TLDR;

• Some products market themselves

• Keep your creative simple

👉 Watch in full here

And just like that, Nice Ads is done for another week. Thanks so much for reading - I’ll see you next week - Feel free to follow me on Twitter if you want more content around ad creative.

Speak soon

✌️