The only ad creative you need.

Happy Monday everyone! Busy week for me and Fraggell - We’re officially moving into our new studio space this week; what does the week hold for you? Drop me a reply, I’d would love to hear from you.

In this week’s Nice Ads, we’ll cover;

• The secret to price anchoring

• A new way to frame your mashup ads

• How to use product demos to make killer creative

Let’s get started

Amberen

Price anchoring - I’m sure you know how important it is when presenting your product. But have you tried it as a hook? We’ve done it a few times at Fraggell, and this is the latest one.

Comparing your product to the cost of something people buy most days is a great way to make it seem more affordable, Especially when it’s a new product they might never have heard about. But picking the right product to compare it with is important.

For example, if you are selling entry-level cars, you’d be silly to compare them to a Lamborghini because the product's consumers aren’t the same. That’s why picking something like coffee that everyone buys daily is a great option.

If you want us to make your ads like this, apply to work with us here.

TLDR;

• When using price anchoring, pick the right product to compare it with.

• A great creator can do wonders for your video

👉 Watch in full here

Foldup

I LOVE THIS ANGLE. To be honest, I am annoyed that I didn’t think of this first—using archive footage and then reframing the entire video with a green-screened creator. I don’t know if this is actually her mum, but that’s the beauty of this angle. If you have footage of someone using your product but not talking to them, just get another creator to say they're a friend or a relative and frame the video around that! Super smart.

You get a product demo screen and a creator or export discussing the USPs and benefits. All the boxes ticked.

Give this video a watch in full because it’s a really good example of how a great script can keep you hooked along with just a nice ad to save into your swipe file.

TLDR;

• Get creative with your archive footage; not everything needs to just be a mashup

• A great script can do wonders for your ads

👉 Watch in full here

Run CTV Ads on Roku This Q5

Peak shopping season isn’t over yet! Two thirds of consumers plan to shop the week after Christmas, and “Q5” – the period between Christmas and mid-January – has become a significant shopping window.* Roku Ads Manager makes it easy to run self-serve CTV ads and reach shoppers where they’re streaming post-holidays. Get started for as little as $500 and find your next customers on the big screen. (*National Retail Federation, 2023)

Discover CTV performance on Roku

wearmybaby

Want to know the easiest and most effective creative you can make today? A product demo.

Film yourself demonstrating how your product works, speed it up and run it.

It works. Trust me, whether this is the first time they’ve seen your product or they’ve been targeted before. If your product clearly solves a problem or just looks cool, it will sell people right away, so why overcomplicate it?

Last week, I spoke to a brand that sold a lasso toy on TikTok. It does numbers, and 90% of its ads are just about them playing with the product. Not everything needs a CTA and captions.

If you make any of these videos, I’d love to see them! Share them with me on Twitter or just reply to this email.

TLDR;

• Keep your ads simple and let the product do the talking

• Your product is cooler than you might think

👉 Watch in full here

Looking for more?

Here are 4 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course - Want to learn how to make converting ad creative yourself? Join over 100 students who are already learning with the help of my course. Grab your place today.

• CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

That’s all for this weeks Nice Ads! Thanks for reading, and I’ll see you next time.

Also, if you want some help getting ready for BFCM, my training on AdWorld is out now. Click here to get 60% off a membership to their Prime platform.

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