The Social Proof Hack You Probably Aren't Doing

Hey! Fraser here again to make your Monday a little better… I hope. I have three creatives I’ve found on my travels, and I’d love to share them with you.

This week we’re covering:

• What makes a good long-form ad

• The secret sauce to gifting videos

• One hack every brand should be doing

So, let’s get started

TruEarth

I recently gave a talk for Motion about long-form video ads (we are working on getting you a replay of this). In that presentation, I discussed why long-form video ads are important in your account and why every brand should have them.

One of the main points I raised was that a good long-form video has a reason to be long, so I wanted to share this ad we made for Truearth a few months back.

The idea of this video was to present why TruEarth is a better option for both yourself and the planet. We included product demos along with a problem-solution section within the script. The goal was to educate, and I think we did just that.

This video wouldn’t really work if it was a short, fast-cut TikTok video. It has a reason to be long.

If you want ads like this and your brand spends over £70K/mo on ads, I’d love to chat with you - Fill out our application form here.

TLDR;

• If your ads are going to be long, you better make it worth it

• Educate and THEN sell

👉 Watch in full here

How to tell if your ads will perform before you spend any budget

Instead of crossing your fingers the next time you run ads, what if you would know your ad performance before you even go live?

With Neurons AI, you can.

It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Global brands like Google, Facebook, and Coca-Cola are already using Neurons to boost their campaigns.

We're talking 73% increases in CTR and 20% jumps in brand awareness.

Book a Neurons Session Today

D. Louise

I hate to panic you, but Christmas isn’t very far off. Meaning BFCM is even closer… MEANING you need to start making that festival gift-giving creative before it’s too late. So, what makes the perfect gifting video ad? Let me tell you.

• A great hook that calls out gifting AND shows the product

• A UGC creator within your demographic delivering the message

• And an offer that makes you click faster than you hit the snooze button this morning

Almost all purchases in Q4 are made for someone else. So even if you haven’t thought about what you're getting your grandma, your customer has, and they are actively looking. So hook them in by calling out their wants and needs like the example above, keep them with an entertaining product showcase and then close the deal with an irresistible offer.

Most of you are probably overthinking your Q4 creative. So let me put your mind at ease: $322.86 billion was spent online last year during Q4 alone in the USA. People are spending BIG, so if your creative is catchy enough and people want your product, you will sell. I promise.

TLDR;

• Your core focus in Q4 should be gifting ads

• If you’ve not thought about BFCM, it might be too late.

👉 Watch in full here

Ovira

The power of social proof is unmatched. People trust other people, even if they are randomers from the internet. So my question is, have you searched your brand name on social media recently? You’d be surprised by what you might find. Not everyone tags the brand when mentioning them, and on platforms like Reddit, that’s not even possible.

Part of our creative research at Fraggell involves doing this. We want to see what people are really saying about the brand. It makes for some really creative angles, but as a brand, this customer research can be unmatched.

Like the example above, this is a real person mentioning the product on Twitter—I even searched the user and found this exact tweet. It’s real! (Also, nsfw warning if you search her yourself — the page is 90% photos of her wearing next to nothing.) This amazing review would have been lost if they never tagged the brand. But they did, and it’s made for a great ad, paired with a UGC image of a customer wearing the product. 10/10 social proof ad right here.

So let this be a lesson - Make it a monthly or weekly task to search the depths of the internet to find out what people really think of your product.

TLDR;

• Not everyone wants to leave a public review on your site, but still loves or hates your product.

• Social media posts are the best social proof.

Well that’s your lot for this weeks Nice Ads - Thanks for reading and giving me some of your time. You can find more of my ramblings about paid media over on my Twitter.

If you loved this, share it with a friend using your custom link: https://www.niceads.uk/subscribe?ref=PLACEHOLDER

I’ll see you next week

✌️