Three creatives to steal this week

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Hey! Welcome back to Nice Ads - The only newsletter on the internet that teaches you creative strategy by breakdown killer ads.

This week, we’re talking about:

• How to make great product videos for paid

• The best way to make effective static ads

• A great UGC ad you can steal

By the way if you have a friend or colleague that you think might love this newsletter, be sure to share Nice Ads with them. You can simply forward this issue or use your unique link: https://www.niceads.uk/subscribe?ref=PLACEHOLDER

Quick note - Fraggell has one more space for high-performance ad creative production. If you want your CPA lowered and a stream of net new ad creatives, then it might be worth filling out this form, and then we can get on a call.

Kolkata Chai

👉 Watch in full here

Last month, we made this ad for our client Kolkata, and we did an amazing job if I say so myself. The goal was a short, stylized product video that stopped the scroll - What do you think? Did we nail the brief?

We shot this all inside our new studio - It’s so great having a massive space we can use to build sets and get creative. We got some mega shots in this video, like that hook shot. We glued the scoop to our massive probe lens. 😂

Then, after we filmed it all, our edit team did a 10/10 job pulling it all together to keep the speed going and the user watching.

This is just one of the high-production video styles we can create at Fraggell. I’ll show you some other types next week.

If you want something like this for your DTC brand, we should chat - We help brands like yours lower CPA by 30% with performance creative that’s made from the ground up for you. See if you quality to work together here.

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Milamend

I love a static that looks good and have an interesting angle that I’ve not seen it before. So this one ticks all the boxes.

So why does this work? Well, the number 1 thing that often stops people from wanting to purchase supplements is the fact that they don't know how long the product will take to take effect. So, ads like this that make the time frame and benefits easy to understand can perform very well with both cold and warm audiences.

If you can make the benefits strong enough, then they can often alone be enough to drive a purchase, but if you pair them with some kind of time frame as they did in this example, then it's a great mix for a higher purchase rate.

TLDR:

• Use a timeframe to help increase the purchase rate

• Make your product benefits easy to understand

Looking for more?

Here are 4 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course - Want to learn how to make converting ad creative yourself? Join over 100 students who are already learning with the help of my course. Grab your place today.

• Sponsor Nice Ads - Reach over 10,000 marketing decision-makers and fill one of our few ad spots available. Join brands like Motion, Triple Whale, and Minisocial by expressing your interest here.

• CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today and get 50% off your first month.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

Mogo

👉 Watch in full here

Hey look its Fraser about to talk about how UGC is changing again - Gear up. Let’s go.

I am a BIG fan of spending the time to find a UGC creator with a great personality. Why? Because it makes your life a WHOLE lot easier when it comes to making UGC like this.

RAW, real and internet-friendly.

What do I mean by ‘internet-friendly’ I hear you ask.

It’s the type of video you see on TikTok where someone isn’t afraid to make themselves look stupid to get a laugh from the viewer (This is 90% of my internet strategy). It helps viewers put their guard down. They feel like they aren’t being sold too - And when advertising a product like loans… You really need that type of advertising.

You have to watch this video in full to understand why it’s so great and when you do you’ll get it. I promise.

This type of UGC is all about making a video that is easy to consume, not one that feels forced and ‘uncool’

I could talk about this stuff all day, but let’s wrap things up.

TDLR:

• Find creators with heaps of personality

• Make ads people WANT to watch

That’s all for Nice Ads this week - Thanks for reading, as always.

I’ll see you next time

✌️

P.S. - If you want some static ad templates, you should subscribe to Nice Ads Premium. Each week I send you 3 canva templates you can use as ads in your account!