UGC Wins, Effective Ads, and Pricing Tactics

Happy Monday, everyone! It’s time to analyze some ad creative and see what you can learn and implement this week.

Here’s what we’re covering;

• The winning format we use at Fraggell for UGC

• How to make founder ads that print sales

• The secret to presenting product price

Betweener

One of our most successful UGC formats is the education testimonial. Simply put, this creative has two jobs: to teach the viewer why this product is perfect for them and to give a personal experience to help connect with the customer.

So when we script these videos, we make sure we include a few things. The first is a problem solution section, the next is plenty of broll to show the product being used within the creator’s lifestyle, and finally, a few facts and figures around their USPs - All these add up to a video that ticks all the boxes when it comes to a creative that grabs attention and turns scroller into customers.

Bonus points if you get a great creator like we did on this one. She’s one of many UGC creators within our network, and you can get access to her when working with us. Click here to see if you’d be a good fit to work with Fraggell.

TLDR;

• Educate your cold audience to make them customers

• Do it with UGC, which connects the viewer with a creator that looks like them.

👉 Watch in full here

Pinsy Shapewear

If you have a story about why you started your brand - Make a founder ad. Right now.

They are the easiest win for so many brands. Stories connect people; we relate to them. They spark emotion, and they cause people to take action. So, if you have a story to tell, use it, just like this shapewear brand did. How many plus-sized people have been told the same thing by their family? A lot. So, by mentioning this in the hook, you are coming at the customer from common ground, making the sale easier. Plus! It never hurts to make your brand feel more human.

However, away from that, the founder format allows you to speak candidly to the potential customer about why your product is better than all the others. This is an opportunity that doesn't often come around in DTC without looking slimy or like a QVC salesperson.

TLDR;

• Founder ads allow you to connect with your customer on a deeper level

• Stories are the best way to frame your product and the problem it solves

👉 Watch in full here

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Nailboo

This static we made for Nailboo includes a key principle about presenting the price of your product to customers.

First up, a quiz. What copy would capture your eye more:

“As little as $2.50 per manicure” OR “Purchase today for only $157”

I’m guessing number 1, right? Why? Because you are presenting the price in a way that makes it feel cheaper. Even though both prices I mentioned are true, one of them is shown differently. To explain this even more easily - We used some girl math.

Our brains are funny, even though we know something is the same price; seeing a lower figure helps us justify the purchase, and we can take advantage of this in our ad creative. AG1 does it a lot because, at first glance, its product costs a fortune. But when it’s presented as a daily cost, it suddenly seems more affordable.

TDLR;

• Present and anchor your price lower to help it feel more affordable

Looking for more?

Here are 5 ways I can help you 👇

• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course—Are you just starting out in e-commerce and want to learn how to make good ads? My four-part course will get you there. Use code NICEADS100 for $100 off. Enroll today.

• Get in front of 10,000+ e-comm decision-makers weekly by placing an ad in this newsletter like Motion, Triple Whale, and Minisocial already have. Start here.

• CreativeOS - Create static ads in seconds with over 800 pre-tested templates for DTC brands. Become a member today.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

That’s all for this week's Nice Ads. Thanks so much for taking the time to read this newsletter—it means a lot.

See you next week

✌️