Customer concerns = your next winning creative

Welcome back to Nice Ads. This week we're going to be covering the following:

• The secret to endless creative ideas that convert your customers.

• The best way to advertise apparel.

• A free and easy tip for fantastic social proof.

If you're new around here, every week I break down the creative strategy behind three ads to help you improve your ad creative skills.

If you happen to be a brand that spends over $80k on ads a month and you need some support with ad creative that lowers your CPA, it might be worth us having a chat. Just click here to find out more.

Nuvé

👉 Watch in full here

The reason I wanted to talk about this ad that we made for Nuvé was the core idea of making ad creative that addresses your customers' objections and concerns.

Every video that we make for Nuve shows the product being used, and to a cold viewer, it might look like quite a painful procedure. This was one thing that came up frequently in our customer and product research. People were surprised that the product didn't hurt. So, what we wanted to do was create an ad creative that focused on that, addressing the sales objection head-on and early on.

We even open up the video with this exact idea.

Even if this doesn't become a top-performing, top-of-the-funnel creative, the chances are it will have a greater effect further down the funnel as customers become more aware of the product and start to have questions about how it works and if it's right for them.

This is one of the most important and most overlooked techniques. Look at why customers aren't buying your product to make creative that speaks about it.

If you like what you see here, this is the exact type of creative that we make for all of our clients at Fraggell. So why not apply to work with us here?

Glasactive

👉 Watch in full here

One niche that's often forgotten about when it comes to ad creative is apparel. Normally because it's quite a difficult niche to crack.

And I think this ad sums up perfectly how simple apparel creative needs to be to convert. At the end of the day, we buy the clothes that we do because we either aspire to look a certain way or we want to be more comfortable. And we often pick those clothes by pictures or videos of it on someone similar to ourselves.

This video does exactly that. It shows the product on their target demographic, while displaying a core USP for the product, giving you another reason to purchase.

A fellow agency owner once told me that the secret to selling apparel is simply:

✨ vibes ✨

Make videos that look nice - show your product in the best possible light, and the customers will come to you.

TLDR:

• Vibes are key when selling apparel.

• Make sure the person wearing your clothes matches the person you want to buy them.

Looking for more?

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• Fraggell - Looking for ads that turn scrollers into customers? My performance ad creative agency has delivered high-convert ads to brands like ALOHA, Chomps, and Nailboo… It’s worth your time to apply today to see if you're a good fit.

• The Ad Creative Course - Want to learn how to make converting ad creative yourself? Join over 100 students who are already learning with the help of my course. Grab your place today.

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• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

Boona

Finally, I wanted to discuss this ad that I recently saw on my Instagram feed.

This is a perfect example of how you can reuse content as ad creative. If you're lucky enough to be featured in the press or have a PR team looking for press opportunities on your behalf, whenever you secure one, the first thing you need to do is take a print screen of it and run it as an ad.

This is instant social and product proof. The fact that a publication speaks positively about your product is often enough to persuade someone to make a purchase.

I often believe that this is a more powerful marketing technique than influencer seeding.

As much as influencers are essential to an overall marketing strategy, I think the authority that comes with a publication speaking about your brand is often much more effective than any subpar creator could be.

One thing that every brand should do is set up Google Alerts for your brand and product names to be alerted whenever there is a mention of you across the internet.

It's free social proof. So use it.

TLDR:

• PR is fantastic, free, and creative.

• The simpler the ad, the more effective.

That's all for this week's Nice Ads. I appreciate you taking the time to read. If you think one of your colleagues or friends might be interested in this newsletter, then do make sure that you forward this to them and tell them to subscribe.

I also released a brand new YouTube video this week where I break down my favourite new AI tool to help my team make ad creative. You can watch that here.

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