Fraser Cottrell

Why your "ugly" ads aren't working (and how to fix them)

Feb 16, 2026

•

9 min read

Why your "ugly" ads aren't working (and how to fix them)

Estimated reading time: 3 minutes, 55 seconds.

Fraser Cottrell

Why removing B-roll might be your best creative decision

Feb 9, 2026

•

9 min read

Why removing B-roll might be your best creative decision

Estimated reading time: 4 minutes, 45 seconds.

Fraser Cottrell

Why Your Edited UGC Isn't Converting Anymore

Feb 2, 2026

•

10 min read

Why Your Edited UGC Isn't Converting Anymore

Estimated reading time: 4 minutes, 34 seconds.

Fraser Cottrell

HiSmile's genius UGC + VSL hybrid format

Jan 26, 2026

•

9 min read

HiSmile's genius UGC + VSL hybrid format

Estimated reading time: 4 minutes, 56 seconds.

Fraser Cottrell

Why education beats direct selling at top of funnel

Jan 19, 2026

•

9 min read

Why education beats direct selling at top of funnel

Estimated reading time: 4 minutes, 20 seconds.

Fraser Cottrell

The end of middle-ground UGC as we know it

Jan 12, 2026

•

8 min read

The end of middle-ground UGC as we know it

Estimated reading time: 4 minutes, 50 seconds.

Fraser Cottrell

How to wrap your product in cultural trends

Dec 22, 2025

•

9 min read

How to wrap your product in cultural trends

Estimated reading time: 4 minutes, 50 seconds.

Fraser Cottrell

How nostalgia unlocks your demographic's emotions

Dec 15, 2025

•

8 min read

How nostalgia unlocks your demographic's emotions

Estimated reading time: 4 minutes, 50 seconds.

Fraser Cottrell

Location matters more than you think in UGC videos.

Dec 8, 2025

•

8 min read

Location matters more than you think in UGC videos.

Estimated reading time: 4 minutes, 34 seconds.

Fraser Cottrell

Why creative diversity should be your 2026 priority

Dec 1, 2025

•

8 min read

Why creative diversity should be your 2026 priority

Estimated reading time: 4 minutes, 44 seconds.

Fraser Cottrell

Why being less serious makes UGC more relatable

Nov 24, 2025

•

8 min read

Why being less serious makes UGC more relatable

Estimated reading time: 4 minutes, 50 seconds.

Fraser Cottrell

Why your UGC creators need more direction, not less

Nov 17, 2025

•

8 min read

Why your UGC creators need more direction, not less

Estimated reading time: 3 minutes, 54 seconds.

Fraser Cottrell

How Andromeda is affecting your account (it's not what you think)

Nov 10, 2025

•

10 min read

How Andromeda is affecting your account (it's not what you think)

Estimated reading time: 4 minutes, 25 seconds.

Fraser Cottrell

Why creative diversity matters more than ever in Meta

Nov 3, 2025

•

10 min read

Why creative diversity matters more than ever in Meta

Estimated reading time: 4 minutes, 36 seconds.

Fraser Cottrell

The dropshipper creative code DTC brands should steal

Oct 27, 2025

•

9 min read

The dropshipper creative code DTC brands should steal

Estimated reading time: 4 minutes, 58 seconds.

Fraser Cottrell

Your reviews are your best script writers

Oct 20, 2025

•

9 min read

Your reviews are your best script writers

Estimated reading time: 4 minutes, 45 seconds.

Fraser Cottrell

Oct 13, 2025

•

2 min read

Premium Ad Templates Vol 79

3 Canva Templates to Test

Fraser Cottrell

How to use AI without making ads feel robotic

Oct 13, 2025

•

9 min read

How to use AI without making ads feel robotic

Estimated reading time: 4 minutes, 44 seconds.

Fraser Cottrell

Oct 6, 2025

•

2 min read

Premium Ad Templates Vol 78

3 Canva Templates to Test

Fraser Cottrell

Oct 6, 2025

•

9 min read

Why curiosity beats clarity

Estimated reading time: 4 minutes, 45 seconds.

Fraser Cottrell

Why Hexclad addresses their price objection head-on

Sep 30, 2025

•

9 min read

Why Hexclad addresses their price objection head-on

Estimated reading time: 4 minutes, 25 seconds.

Fraser Cottrell

Sep 29, 2025

•

2 min read

Premium Ad Templates Vol 77

3 Canva Templates to Test

Fraser Cottrell

Sep 22, 2025

•

2 min read

Premium Ad Templates Vol 76

3 Canva Templates to Test

Fraser Cottrell

Your best reviews are just one phone call away

Sep 22, 2025

•

10 min read

Your best reviews are just one phone call away

Estimated reading time: 4 minutes, 50 seconds.

Fraser Cottrell

Sep 15, 2025

•

2 min read

Premium Ad Templates Vol 75

3 Canva Templates to Test

Fraser Cottrell

Fraser Cottrell

Why your "ugly" ads aren't working (and how to fix them)

Why removing B-roll might be your best creative decision

Why Your Edited UGC Isn't Converting Anymore

HiSmile's genius UGC + VSL hybrid format

Why education beats direct selling at top of funnel

The end of middle-ground UGC as we know it

How to wrap your product in cultural trends

How nostalgia unlocks your demographic's emotions

Location matters more than you think in UGC videos.

Why creative diversity should be your 2026 priority

Why being less serious makes UGC more relatable

Why your UGC creators need more direction, not less

How Andromeda is affecting your account (it's not what you think)

Why creative diversity matters more than ever in Meta

The dropshipper creative code DTC brands should steal

Your reviews are your best script writers

Premium Ad Templates Vol 79

How to use AI without making ads feel robotic

Premium Ad Templates Vol 78

Why curiosity beats clarity

Why Hexclad addresses their price objection head-on

Premium Ad Templates Vol 77

Premium Ad Templates Vol 76

Your best reviews are just one phone call away

Premium Ad Templates Vol 75

The Monday Newsletter EveryCreative Team Needs

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The Monday Newsletter Every
Creative Team Needs