Fraser Cottrell

Why your high-production ads are turning people off

Apr 13, 2026

•

10 min read

Why your high-production ads are turning people off

Estimated reading time: 4 minutes, 53 seconds.

Fraser Cottrell

Why your UGC testimonials are losing you money

Apr 6, 2026

•

10 min read

Why your UGC testimonials are losing you money

Estimated reading time: 4 minutes, 34 seconds.

Fraser Cottrell

Why your street interview ads aren't working

Mar 30, 2026

•

10 min read

Why your street interview ads aren't working

Estimated reading time: 4 minutes, 54 seconds.

Fraser Cottrell

How to make fake podcast ads that actually work.

Mar 23, 2026

•

9 min read

How to make fake podcast ads that actually work.

Estimated reading time: 4 minutes, 54 seconds.

Fraser Cottrell

Where to find viral hooks without doom-scrolling TikTok

Mar 16, 2026

•

9 min read

Where to find viral hooks without doom-scrolling TikTok

Estimated reading time: 3 minutes, 34 seconds.

Fraser Cottrell

Yapper content is dominating—here's how to make it work

Mar 9, 2026

•

9 min read

Yapper content is dominating—here's how to make it work

Estimated reading time: 4 minutes, 44 seconds.

Fraser Cottrell

Traditional UGC is dead (here's what's replacing it)

Mar 2, 2026

•

9 min read

Traditional UGC is dead (here's what's replacing it)

Estimated reading time: 3 minutes, 54 seconds.

Fraser Cottrell

How we're making founder ads without ever talking to the founder

Feb 23, 2026

•

9 min read

How we're making founder ads without ever talking to the founder

Estimated reading time: 4 minutes, 54 seconds.

Fraser Cottrell

Why your "ugly" ads aren't working (and how to fix them)

Feb 16, 2026

•

9 min read

Why your "ugly" ads aren't working (and how to fix them)

Estimated reading time: 3 minutes, 55 seconds.

Fraser Cottrell

Why removing B-roll might be your best creative decision

Feb 9, 2026

•

9 min read

Why removing B-roll might be your best creative decision

Estimated reading time: 4 minutes, 45 seconds.

Fraser Cottrell

Why Your Edited UGC Isn't Converting Anymore

Feb 2, 2026

•

10 min read

Why Your Edited UGC Isn't Converting Anymore

Estimated reading time: 4 minutes, 34 seconds.

Fraser Cottrell

HiSmile's genius UGC + VSL hybrid format

Jan 26, 2026

•

9 min read

HiSmile's genius UGC + VSL hybrid format

Estimated reading time: 4 minutes, 56 seconds.

Fraser Cottrell

Why education beats direct selling at top of funnel

Jan 19, 2026

•

9 min read

Why education beats direct selling at top of funnel

Estimated reading time: 4 minutes, 20 seconds.

Fraser Cottrell

The end of middle-ground UGC as we know it

Jan 12, 2026

•

8 min read

The end of middle-ground UGC as we know it

Estimated reading time: 4 minutes, 50 seconds.

Fraser Cottrell

How to wrap your product in cultural trends

Dec 22, 2025

•

9 min read

How to wrap your product in cultural trends

Estimated reading time: 4 minutes, 50 seconds.

Fraser Cottrell

How nostalgia unlocks your demographic's emotions

Dec 15, 2025

•

8 min read

How nostalgia unlocks your demographic's emotions

Estimated reading time: 4 minutes, 50 seconds.

Fraser Cottrell

Location matters more than you think in UGC videos.

Dec 8, 2025

•

8 min read

Location matters more than you think in UGC videos.

Estimated reading time: 4 minutes, 34 seconds.

Fraser Cottrell

Why creative diversity should be your 2026 priority

Dec 1, 2025

•

8 min read

Why creative diversity should be your 2026 priority

Estimated reading time: 4 minutes, 44 seconds.

Fraser Cottrell

Why being less serious makes UGC more relatable

Nov 24, 2025

•

8 min read

Why being less serious makes UGC more relatable

Estimated reading time: 4 minutes, 50 seconds.

Fraser Cottrell

Why your UGC creators need more direction, not less

Nov 17, 2025

•

8 min read

Why your UGC creators need more direction, not less

Estimated reading time: 3 minutes, 54 seconds.

Fraser Cottrell

How Andromeda is affecting your account (it's not what you think)

Nov 10, 2025

•

10 min read

How Andromeda is affecting your account (it's not what you think)

Estimated reading time: 4 minutes, 25 seconds.

Fraser Cottrell

Why creative diversity matters more than ever in Meta

Nov 3, 2025

•

10 min read

Why creative diversity matters more than ever in Meta

Estimated reading time: 4 minutes, 36 seconds.

Fraser Cottrell

The dropshipper creative code DTC brands should steal

Oct 27, 2025

•

9 min read

The dropshipper creative code DTC brands should steal

Estimated reading time: 4 minutes, 58 seconds.

Fraser Cottrell

Your reviews are your best script writers

Oct 20, 2025

•

9 min read

Your reviews are your best script writers

Estimated reading time: 4 minutes, 45 seconds.

Fraser Cottrell

Oct 13, 2025

•

2 min read

Premium Ad Templates Vol 79

3 Canva Templates to Test

Fraser Cottrell

Fraser Cottrell

Why your high-production ads are turning people off

Why your UGC testimonials are losing you money

Why your street interview ads aren't working

How to make fake podcast ads that actually work.

Where to find viral hooks without doom-scrolling TikTok

Yapper content is dominating—here's how to make it work

Traditional UGC is dead (here's what's replacing it)

How we're making founder ads without ever talking to the founder

Why your "ugly" ads aren't working (and how to fix them)

Why removing B-roll might be your best creative decision

Why Your Edited UGC Isn't Converting Anymore

HiSmile's genius UGC + VSL hybrid format

Why education beats direct selling at top of funnel

The end of middle-ground UGC as we know it

How to wrap your product in cultural trends

How nostalgia unlocks your demographic's emotions

Location matters more than you think in UGC videos.

Why creative diversity should be your 2026 priority

Why being less serious makes UGC more relatable

Why your UGC creators need more direction, not less

How Andromeda is affecting your account (it's not what you think)

Why creative diversity matters more than ever in Meta

The dropshipper creative code DTC brands should steal

Your reviews are your best script writers

Premium Ad Templates Vol 79

The Monday Newsletter EveryCreative Team Needs

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The Monday Newsletter Every
Creative Team Needs