Welcome back to nice ads. This week, I've found three ads I think are worth adding to your swipe file.

In today's issue, you're gonna be learning:

And remember, if you enjoy this newsletter, then be sure to forward it to a friend or a colleague and share the love.

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This is an ad that we made a couple of months ago that's only just gone live because the product always goes out of stock, and with ads like this, I know why.

The idea behind this video was to create something very creator-led: quick cuts and amusing footage, and I think we nailed it. At Fraggell, we pride ourselves on finding great cast for any type of video from all around the world. I think this time we outdid ourselves. The creator nailed the brief and shot some really great footage.

But none of this would have come out as well as it did if we didn't have a great script.

At Fraggell, we use a mixture of great creative strategists who are actually creatively minded, along with, now and again, a little bit of AI to help guide us in the right directions. We mainly use Claude for this, as I think it gives us the most natural-sounding results. We always have a project for every client, trained with custom context documents and brand information such as personas, reviews, etc. Remember, with any AI, the better the input, the better the output.

Let me know if you'd be interested in a full breakdown of how we script videos by replying to this email.

If you want some ad creative for your brand, then you can apply to work with us here. On average, our clients see a CPA drop of about 20% after implementing our creatives.

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Let's talk about how important education is in your ad creative. I saw this video from a well-established UK DTC coffee brand, and I thought it was really interesting how they leveraged educating customers about what makes coffee good to sell their subscription coffee service.

They essentially teach you that there are two types of coffee for two different types of coffee drinks. Depending on your taste, you'll like different coffees. The easiest way to find that out is to try a lot of coffee regularly, and then they continue to plug their product.

The ad isn't directly selling; instead, it puts people in a position where they see the only way to get the result they desire is to invest in the product.

It's a really clever method that more brands should use to prepare their customer for being sold later down the line with things like static ads.

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There isn't really anything special about this ad, but I just saw it, and I thought it was a really fun way to advertise a fairly boring product.

The product image they used is super contrasty and clean, which complements the ad's minimal style. The design of the definition in this glassy box is very on trend with graphic design at the moment, so it definitely gives the product a more aesthetic feel, which is essentially a sticky strip for your nose.

But I also think this could be a fairly effective top-of-the-funnel static ad for them, as it highlights the problem a customer might have and then instantly shows them an easy solution. You don't need to know the brand to understand the products' benefits.

I'm seeing more and more static ads perform really well at the top of the funnel when designed correctly and include the right information that a problem-unaware customer might need.

TLDR:

That's it for this week's Nice Ads. I appreciate you taking the time to read this. I just released a brand new YouTube video breaking down the exact framework I use to make any ad unskippable. You can watch that here.

Until next week, I'll see you soon.

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