How Andromeda is affecting your account (it's not what you think)

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Welcome back to your weekly dose of creative strategy. This week, we're going to be breaking down three ads, and we're going to be looking at

• Creative variations perfect for Andromeda

• A simple creative for any time of the year

• One edit you can make to increase sales this Black Friday

Quickly before we go any further, we're currently hiring for a Creative Strategist at Fraggell. If you fancy a new opportunity, you can read more here.

PatPat

👉 Watch in full here

Here’s an ad that we recently made for PatPat. This was one of a couple of angles that we made for their Christmas-themed pyjamas. In fact, this is one of four variations, this one being a shorter 30-second edit. The actual original version was around a minute long and delved more into why Pat Pat is a better option over cheaper pyjama alternatives for the festive season.

I think because we're in this new age of Meta with the Andromeda updates, it's becoming more important that you try to make your variations stand out a bit more than just a caption change in the hook, for example.

We have a couple of brands that are pushing completely different variations for all of their angles, but then we have some which are still doing incredible numbers with very simple hook changes. If you've read anything online about the Andromeda updates, it's likely been about how challenging Meta's update is and how much they're promoting creative diversity.

However, from someone who manages multiple ad accounts, I can tell you that this is not the case for everyone, and you should definitely assess how these updates are affecting your account, rather than relying on others' opinions.

This type of creative was actually something that Pat hadn't really tried before. Quite a lot of their creative was just based around someone trying on the pyjamas instead of focusing on key benefits, so it will be interesting to see how this one performs.

If you're looking for a new creative partner for Q1 and the rest of 2026, we're currently building up our waitlist, so it will be a pleasure to speak to you. You can Apply to work with us here.

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Wild

👉 Watch in full here

Wild are a really interesting brand to follow when it comes to paid creative. You may be aware that they've recently been acquired by Unilever and are undertaking a significant push towards retail as a result. However, they're still running a ton of different creatives, and their creative diversity is pretty fantastic.

They have a real mix of different types of video ads from UGC creators trying it for the first time, all the way to simpler UGC videos like this example. Created for the bottom of the funnel, this type of video is purely there to remind you that Wild exists and to perhaps encourage old customers to come back and buy again.

If you can theme these around the time of the year, like they have done with Christmas, then this can result in a brilliant way to win back customers and also to start to build some early Black Friday traffic.

I think the best part about this type of UGC creative is simply how easy it is to create.

Place your product somewhere that looks nice. Film it from your point of view on your phone or get one of your colleagues to do it in the office. Overlay some on-platform branded captions and upload and run.

They might not be the top performers, but now and again they might get a sale which is profitable, and that's better than nothing.

TLDR:

• We can learn a lot from the big brands as well as the small

• Every ad account should have a range of creative styles

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Happy Mammoth

Now, the reason I wanted to showcase this ad was because I think it's a perfect example of how you can take your existing high-performing creatives and make them work for Black Friday with a simple change. Just add a graphic, whether that's a banner at the bottom of a static or a video, or a badge in the top third of your photos. It's a simple change that takes just five minutes to edit, which can result in massive benefits on Black Friday.

Because at the end of the day, you already know those ads are converted. Don't try to reinvent the wheel. You simply need to let people know that a new offer is available. And sometimes the easiest way to do that is by being clear and direct. I'm not kidding you I've seen brands go from a 1.2 ROAS to a 2.7 with this simple edit whenever they have a sale.

TLDR:

• The simple changes are often the most effective

• Black Friday creative doesn't need to be expensive

That's all for this week's Nice Ads. I appreciate you taking the time to give this a read. I've just posted a brand new YouTube video that goes into real detail about how to make high-performance creative. You can watch that here.

Just another reminder, if you're a creative strategist looking for a challenging new role, we'd love to hear from you at my agency, Fraggell. You can apply for that here

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