Welcome back to Nice Ads. I've got another three creatives here to break down together, so let's get started. We're going to be learning about:

If you need ad creative that's diverse and helps lower your CPA, then why don't you learn a bit more about my agency and click here.

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This is a creative we recently made, narrated by the founder. Unfortunately, the brand's founder is incredibly busy and is unable to record any voice-overs for us. We know how impactful founder ads are in the account, so we asked for his permission to clone his voice using ElevenLabs.

This allows us to create endless founder ads without ever contacting the founder, and without him having to take time out of his day to record marketing assets. We're actually doing this with a couple more brands that have very busy founders because it helps us create high-performing ads without waiting for calendar bookings.

We then paired this voice-over with footage we shot in the studio and archived B-roll the brand gave us. We've ended up with a really great narrative-based founder ad.

Just because you might have a very busy team doesn't mean that you can't leverage well-performing creative styles like founder ads. It just needs a bit more thought and the use of some new tools to help you get there.

If you want some founder ads to help increase sales this year, then apply to work with us here.

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I feel at this point that podcast ads have potentially been hammered so much that brands need to try something different to stand out on the feed.

When I saw this video from AKT, I just knew I had to share it with you. Unlike similar podcast ads that feature either an expert speaking or fake banter, this one takes the form of a radio call-in show. A potential customer calls a brand representative to discuss the product, then they go back and forth to knock down core objections.

Objection handling creative, like this, is always very powerful, but I think this is a really clever format that they've managed to do. I think it's definitely something we might be using, because this is the first time I've seen anything like it.

I think the only problem that I have is that the caller feels fake just because of the tone of voice and the acting. Perhaps the direction needed some more work to really knock it out of the park, but I think the form is very solid

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This looks like an incredibly simple static. In fact, I'm not sure many brands would run something like this, but when you look at it more deeply, you realise how clever it is and how well Rhode understands its customers.

We all know that younger generations use social media very differently from us. When you look at the social feed of someone from Gen Z or Gen Alpha, you realise that this type of content is actually very commonplace: very small native text, all lowercase and incredibly lo-fi. Rhode Beauty knows this, and that's how they make their stat accounts. Created to look like one of their customers' friends has made it, so it fits perfectly within their feed

Insights like this come from a deep understanding of their customer, and the chances are they have a marketing team that consists of people from these generations, because a lot of the time, learnings like this come from first-hand research, not something AI can do.

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That's all for this week's nice ads. Appreciate you taking the time to read it. I've just posted a brand new YouTube video about static ads in UGC. You can watch that here. Also, make sure you hit subscribe because I'm really close to 20,000 subscribers

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