Welcome back to another edition of your favourite newsletter. Nice ads today. I've got another three ad creatives. Now I'm going to break down to show you the creative strategy behind their success.

Today, we're going to be learning about

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I absolutely love this app that we made for Aloha. The idea was simple: rank all the Aloha bar flavours in 30 seconds. This actually came from some organic research our creative strategist did, and they based the idea on it. I think it turned out really well.

This might sound like a small detail, but filming UGC can impact performance more than you might realise. Often enough, creators will just set up their camera and speak to it. Very basic. Very low effort. A lot of the time, this results in very poor performance because the video simply looks fake. As you can tell in this ad, the camera is dynamic; it's moving around. It feels like something you might actually see on organic social, even though it could have been filmed on a phone on a tripod.

Again, I've said it so many times, but so much of a good UGC video comes down to a good creator. It can take some time to find them, but when you do, they're worth their weight in gold.

I actually made a YouTube video quite recently about how we find this type of creator. You can watch that here.

Videos like this work incredibly well if the viewer is already familiar with Aloha. They understand how good the bars taste. They just want to perhaps find a new flavour. If this ad is delivered at the right time, it could push them to find their new favourite in the store.

If you're looking for something similar, then you can apply to work with us here.

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HiSmile is a brand I always go to for inspiration because they do UGC very well, and they also do informative VSL-style content incredibly well. This is actually a great example of both.

The first 15 seconds of this video are a very raw, authentic UGC clip. They use this as a way to hook the customer in, but they also almost use it as an introduction to the problem that their product solves.

After the UGC, they move into a more VSL-style ad format that explains the new product and why it is a great solution to the problem mentioned at the start of the ad. I've not actually seen something like this done before. I think I'm definitely going to give this a try because it's a really clever way to mix formats to improve retention and hook rates.

With the new Andromeda update, it's becoming much harder to reuse winning ad bodies with a new hook. I think this could possibly be an interesting way to perhaps get around that, since the “hook” of the video is much longer than three to four seconds.

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This style of static is becoming increasingly popular right now, and I'm seeing it across niches: AI-generated Pixar-style imagery. In fact, I'm not only seeing it with statics; I'm also seeing video ads of a similar style.

I think one of the reasons why this type of art style is working so well is that it can make something boring eye-catching, or perhaps a very serious message, a little more light-hearted. I think that's why you often see them used in the weight-loss and supplement space, since it's often impossible to show real before-and-afters. Showing it with a cartoon character is, in some ways, more forgiving.

And with how easy it is to generate ads like this using any number of the image-generation tools we have at our disposal, it's no wonder we see them all over our feed. But the thing is, they work. One of our clients saw an AI-generated animation ad that became their top spender on Black Friday.

So maybe give this a go and see what the results are like for your brand

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That's all for this week's nice ads. Appreciate the time that you've taken to read this. If a colleague of yours might enjoy this, then please do share it. It's always great to have new readers.

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