Welcome back to Nice Ads. It's Black Friday week, and so if you found time to read this, congratulations, you're ahead of 99% of the e-commerce industry.
Let's get started this week. We are going to be discussing.
How to spice up your UGC with memes
A creative way to advertise for apparel brands
An ad creative perfect for building targeted data
Quick note: If you're looking for a new ad creative partner to help lower your CPA by an average of 30%, I'd love to have a chat with you. You can apply to work with my agency Fraggell here.
Portland Leather
This first ad is one that we made for Portland Leather. We've been experimenting with different formats with this brand since they came to us, having mostly just run UGC and managed to scale spectacularly in that way. However, they're looking to diversify their ad account with different types of UGC and also some high-production content.
I shared in a previous issue the high-production ads we made for them, and this is one of the UGCs. The idea behind this was built upon the trend from a couple of weeks ago of “My boyfriend edits my TikTok video”.
It's littered with memes, strange editing, and honestly, I think it really works. I think it helps the video be taken less seriously and, as a result, helps it feel more relatable, and also, it's just funny to watch. I can't be the only one who enjoys watching videos that are packed full of historic memes.
I think what you can take away from this ad is that you don't always need to stick to the usual UGC formats that have historically worked for every brand in existence. You can try something a little more left-field, a little more creative, and test it and see whether it works. This is already showing pretty positive results inside the ad account, and that's always a good sign.
If you want something similar for your ad account, I'd love to have a call with you to see how we can get creative with your brand. If you're spending over $70k on paid media, then - Apply to work with us here.
Popnshop
So I think arguably one of the hardest niches to make out of all is apparel. You don't really have a strict problem-solution. And 90% of purchases are made based on vibes. And so it becomes challenging to create top-of-the-funnel advertising.
That's one of the reasons why this example really caught my eye. I think that it's a great way to show off the clothes while also attracting attention for the first time. Because of the strange scenario, users will be drawn to this and want to watch it to see the outcome. And then if they like the clothes, they might head over to the website and have a further look.
Realistically, this is a pretty dangerous ad to film. I'm not sure what roads are like in New York City, where it looks like this was filmed, but if you did this in the UK, there's an 80% chance you'd get run over by a builder who's late for work.
However, if I had to tell you how they probably filmed this, it looks like they used some clamp to hang the phone off the side of the car, drove at a relatively low speed and then sped everything up afterwards.
A great ad, but it comes with its risks.
TLDR:
Get creative with your apparel UGC to make it more fitting for the top of the funnel
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Cellera
What’s the purpose of ad creative? If your answer was to drive people to your website, then you're correct. And that is exactly what this ad creative is built to do.
I've actually showcased an ad very similar to this before from Hey Bud, an Australian skincare brand. I'm not sure who did it first, but it's still one of my favourite creatives, so I'll share it every time I see it.
As we all know, before-and-afters are incredibly hard to run on Meta. So what's the alternative to hiding the after on your landing page? Not only does this drive targeted clicks to your website to help build up pixel data, but it also helps you run a questionable creative style without any problems.
Throw in some social proof with the star rating at the bottom, and you've got a pretty killer bottom of the funnel static ad.
TLDR:
Static ads don't need to follow the same pattern as everyone else's
Withhold information in your creative and reveal it in the landing page
That's all for this week's nice ads. I really appreciate you taking the time to read this. I've just published a new YouTube video talking all about the AI bubble in advertising. If this sounds interesting, you can watch it here.
Speak soon
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