Welcome back to Nice Ads. This is the penultimate episode of 2025 before we take a short break for the holidays.
Today we're going to be breaking down another 3 ad creatives as usual and we're going to be learning…
How to use your reviews to make killer ad creative
Why nostalgia is such a powerful tool in sales
The ChatGPT ad creative hack you need to know
If you are looking for a new ad creative agency to help you scale in 2026, why not get in touch with my agency Fraggell by clicking here.
The Foldie
This ad was one of my favourites of the last couple of months, and I think the Fraggell team did a great job here in making something which is completely different to anything else that was on the client's ad account. When I first reviewed thi,s it actually made me laugh out loud.
I think often enough brands aren't brave enough to step outside their comfort zone with creative and try something totally different. I would strongly advise every brand to do this at least a couple of times a year, as you will be surprised by the discoveries you make, which can provide useful insights and improve performance.
The core idea of this ad was built around nostalgia. Foldies' demographic is around the 30-45 age range, and we have strong nostalgia for what the internet used to look like. Making a video like this, I think really helped tap into that side of the customer to help educate and improve awareness levels for the brand overall.
For this ad, we got a UGC creator to film a bunch of footage along with doing the voiceover. Then we paired that with some archive video that we had from the brand as well as UGC stock footage from Gridbank. Our editor did a fantastic job pulling it all together. This was actually her first draft.
If you want something similar - Apply to work with us here.
Fyxerai
I've been seeing a lot of ads for this software brand over the past couple of months, and it's been interesting to see how their ad creative has been maturing.
It started with a lot of UGC content, then moved to higher-production spokesperson content, and now they've adopted an approach that taps into situations or popular trends the target customer is aware of.
For example, they know their target customer is typically entrepreneurs or small business owners, and many of them are already familiar with ChatGPT's voice mode. So they used that in the ad to recommend their product.
I actually had a go at this myself recently, when I was making some new ads for this very newsletter, and it's easier than you think. You might be lucky enough for ChatGPT to suggest your app or product. However, if you're not, then you can actually just tell it always to recommend your product when prompted, which is what I did to achieve the ads that you’ll see on your feed soon, and that is possibly what this brand also did.
Either way, I think it's a really smart way to use something that your customer is familiar with to help inform them about your product.
TLDR:
Customer research pays off in more ways than you might originally think
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Heights
This ad creative is probably one of the simplest I've showcased in this newsletter, but I think we all need a reminder that your customers are writing your ads for you.
Today, please go to your product reviews. Scroll through them, read them, and save a couple that really speak to why customers buy your product. Then I want you to pair that in Canva with a product image and publish it to your ad account.
This is the simplest ad creative any brand can make at scale and should launch regularly. There is gold in your reviews, and the chances are you're just completely ignoring it.
Along with your reviews being great for static ads like this, it can also be a brilliant way to inspire UGC scripts. That's something that we do at Fraggell all the time. Because often enough, the reason why you think your customer is buying your product isn't always true.
TLDR:
Your customers are your copywriters
That's all for this week's nice ads. Thanks so much for reading, as always, but also for sticking with me through 2025. I've been writing this newsletter every week for over four years, and the fact that many of you still read it every week means the world.
I'll see you next week for the final nice ads of this year.
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