Welcome back to another edition of Nice Ads. This week, we're gonna be breaking down
Where to find an endless supply of hooks
The UGC content that you need to make
Why price anchoring is so important
Let's get started.
Sunday Swagger
I wanted to quickly talk about hooks and how you can get inspiration from hooks from anywhere, including organic social. Our Creative Strategy team has got into the habit of saving tutorial videos on foreplay, showing you how to do effects that stop the scroll and can be used inside ads as hooks. This is one of those examples. It was a video we saw that taught people how to do this effect. We sent that to the creator along with the brief, and it ended up as the example you can see above.
Having a hook like this can really help elevate what could be a pretty boring UGC video and can often secure a really high hook score, as this one did.
There are so many great Instagram accounts that post tutorial videos on making stuff like this. It just takes a little research, and you can often find exactly what you're looking for. Showing them a video like this will always get better results than explaining to someone in a brief how to create a fairly complicated shot.
If you click here, you will be able to see a swipe file of a load of these types of tutorials that we use internally.
If you want an agency that takes the difficulty out of making our creative while also helping lower your CPA, then you can apply to work with us here.
Huel
I really think 2026 is the year that people stop making such a big deal about UGC and how difficult it is to make. When you see ads like this for Huel and you realise that this is just one shot and a script, it's probably performing better than half the ads in your ad account right now.
I've made a couple of newsletters about raw UGC like this and how well it performs in accounts, and this is just another one of those to urge you to try out this format if you haven't already.
Your video ads don't always need to be super complicated with a million different cuts and a ton of B-roll, because you're not trying to impress anyone. Your core goal with Ad Creative is to inform your potential customers about the product that you're trying to sell. One of the top ways to do that is through human connection. What better way to do that than with someone speaking about a relatable use case that includes your products? No shots, no Mr B-style editing, just an easy lo-fi UGC.
You can even use Claude to help you write a script to make the script that you've written sound more human before you send it to the creator, but I would advise that you do at least one variation where the creator just runs with it.
TLDR:
I'm not going to tell you again: try raw UGC
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Burnbox
Price anchoring is a fantastic way to make a product that might seem more expensive seem more affordable. The idea is to anchor your sale price to something the consumer might purchase regularly, as we did in this example with coffee. How many people do you know who buy Starbucks every single day and don't even think about the expensive price tag? The idea is to draw on the psychology behind it and help people understand that they do have the money to afford your product.
A lot of brands also use a similar method where they anchor it to a time scale, such as $2 a day, for example. It's all about making your product seem more affordable than it actually is, by using a bit of "girl math" to make it feel that way.
A great way to do this is to tell Claude your product's price, how often people use it, or how long it lasts, and then ask it to anchor that price to something to make it seem more affordable. Really easy, saves you a ton of time.
TLDR:
Reframe your price to unlock new customers
That's all for this week's Nice Ads. I appreciate you taking the time to read this one. As always, do make sure that you forward it to a friend or a colleague to share the love, and I'll see you next time.
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