Welcome to the final issue of Nice Ads for 2025. Christmas is just around the corner. And before we know it, it'll be January, and we'll all be back in the office. In the meantime, enjoy these three ad creatives I found online this week.
This week you’ll be learning;
How to create our book sets for your videos
How to make ads that stand out in the apparel niche.
Why thinking deeper in your ad creatives can lead to huge success?
Before you know it, you'll be creating ads for Q1. If you need help with that, my agency, Fraggell, may be a good fit. You can book a call with me to see if we're a good fit by clicking here.
Aloha
This was a fairly recent video that we made for one of the best-tasting protein bars in America, Aloha. The idea was to build on the success we've seen in other niches and clients' ad accounts by creating a mini VSL to educate people about what's actually in most protein bars on supermarket shelves.
Instead of using a voiceover with B-roll, we decided to hire an actress to appear in the studio and front the video.
Each part of the script would be presented visually to keep the audience engaged over a relatively long script. I've mentioned this before in other issues of this newsletter, but often enough, having an actor or creator do something while they're speaking helps them come across as more relatable and authentic.
Believe it or not, for this video, we built an entire kitchen set in our studio to ensure complete control over the visuals we filmed. It's shocking what you can make with a couple of fake walls and some fake kitchen cabinets.
If we don't build sets, then what we often do is use websites like Scouty to hire real homes to use in our ads. This can be really handy if you need to get a bunch of lifestyle footage and want some really nice-looking locations.
If you want something similar for your brand, then apply to work with us here.
Bogey Bros Golf Co
This is both one of the worst ads and the best ads that I've seen all at the same time. When I first saw it, I wasn't sure what to make of it but the more that I watched it and a look to how the video was made, the more I actually think this is really clever.
First, the fake news graphic that appears in the bottom third of the screen. It's clearly made to look like the Daily Mail logo at first glance. I think a lot of innocent scrollers will probably assume that's what it is.
The entire video is designed to feel like one of those viral news stories you see on Facebook. But then the more you watch it, the more you realise it's basically just an ad to show how ludicrous their golf shirts are. I think this is a really clever way to advertise apparel.
Often, selling clothing through paid ads consists of nice-looking product imagery or a couple of carousels. And that's why I wanted to show this, because I think it's actually very creative. In a competitive space like apparel, and particularly sports apparel, you need to do things to help you stand out when you're advertising on such a busy feed.
TLDR:
Make your ad creative stand out on the feed by just trying something that's actually creative
Looking for more?
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Rhode
One thing that I always tell brands to do is to fully understand their customer before they even begin to make ads. I think Rhode Beauty is one of those brands that has a deep understanding of who buys their product and it's clear by their success that knowing this can take your brand to incredible heights.
When I saw this ad, I initially scrolled past it, but on closer inspection, I think it clearly demonstrates that they have their finger on the pulse. Right now, Wired Apple headphones are experiencing a significant resurgence, particularly among younger consumers who weren't around when they were initially included in our iPods and iPhones.
It's also coming at the same time as we see noughties fashion hitting our streets again.
I think Rhode understands that the demographic buying their products is also the one likely to buy wired Apple headphones to be part of that trend.
So they've wrapped their product within these headphones in their product photography to help position themselves to that customer.
it might seem a little bit silly for me to look into a product image this much but when you're running an ad, and that ad is solely the product image, then you need to make sure that on a psychological level, something is happening behind the scenes
TLDR:
Always look a little bit deeper at brands' marketing
And that's it for this week's edition of Nice Ads and also this year. I just wanna take this opportunity to thank every single person for opening and reading one of these newsletters. I know that some of you have been around since the very start, others more recently. I hope you've learned something from these.
Before you scroll away, I'd love for you to hit reply and tell me something that you'd like to see more of in this newsletter in 2026.
I'll be back in your inbox in January - until then, take care.
✌️