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Dive into a collection of past posts and rediscover timeless content.

Andromeda didn't kill hook variations (here's proof)

Andromeda didn't kill hook variations (here's proof)

Two hooks from the same ad both made one account's top five.

Oct 5, 2026

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4 min read

We cast the creator first, then wrote the script

We cast the creator first, then wrote the script

One creator's mannerisms carried The Black Stuff's best ad.

Sep 28, 2026

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5 min read

How we sold protein with Word Art

How we sold protein with Word Art

The generation you want made their homework in it.

Sep 21, 2026

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4 min read

How we faked EGC with a creator in her car

How we faked EGC with a creator in her car

She read customer reviews on her lunch break. She'd never worked there.

Sep 14, 2026

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4 min read

Stop taking ad advice from Twitter

Stop taking ad advice from Twitter

The mistakes are what make Yapper ads work.

Sep 7, 2026

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4 min read

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