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Dive into a collection of past posts and rediscover timeless content.

Stop taking ad advice from Twitter

Stop taking ad advice from Twitter

The mistakes are what make Yapper ads work.

Sep 7, 2026

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4 min read

Stop overproducing your UGC

Stop overproducing your UGC

Plus the Snapchat hook I can't explain, and the one thing to ask every creator.

Aug 24, 2026

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3 min read

How we styled a studio ad with kids' toys

How we styled a studio ad with kids' toys

Plus the award badge that closes buyers with no headline at all

Aug 17, 2026

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3 min read

The worse your ad looks, the better it sells

The worse your ad looks, the better it sells

Chomps put the camera on the floor. Dad Gang used canva.

Aug 10, 2026

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4 min read

ALOHA's high-production ad that shouldn't work

ALOHA's high-production ad that shouldn't work

Meta is pushing polished ads to people it never used to

Aug 3, 2026

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3 min read

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